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The Canadian Guide to Managing the Media
Revised Edition

Shiller, Ed
Publisher:  Prentice-Hall Canada
Year Published:  1994   First Published: 
Pages:  189pp   ISBN:  0-13-324724-4

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Every aspect of media relations is covered including crisis management, handling an interview, planting a story and mastering the tools of the trade (media kits, releases, videos, conferences).

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