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What
reporters say about your
course book
Media
Relations
"It deals clearly and concisely with
everything you need to know when you find yourself in the
news spotlight. …Essential and Insightful".
Lloyd Robertson, CTV News
"…a must read for anyone who has
to deal with the print, radio or television media".
Harold Levy, The Toronto Star
"…a university class in media
relations. …a must read and reference source….
Bonner knows what he is talking about…"
Joe Bates, KVOS TV
"He advises … the SOCKO (Strategic
Overriding Communication and Knowledge Objective) method
of getting a message across. The phrase implies impace,
something every journalist seeks with their lead, clip or
headline.
SOCKO also involves assessing the news value of the item,
clear thinking and looking at the big picture"
Sheri Block, Regina Leader-Post
"Filled with examples, definitions,
charts and worksheets, Bonner succeeds in delivering the
fundamental tools for a successful media campaign. …a
professional and detailed guide for the PR professional
and/or anyone who deals with the media.
Lyna Nijmeh Sceneandheard.ca
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Reviews
of
Doing and Saying
the Right Thing
"a best seller, because we know it's
going to be…"
Ann Rohmer, CP 24 Dayside
"Treat Mr. Bonner's book like a religious
text and return to it again and again for guidance"
Mark Entwhistle, Prime Ministerial Press Secretary, career
diplomat and Ambassador in The Hill Times, Ottawa
"He teaches what communicators need
to know about creating and delivering messages. …It's
clear that Bonner understands adults learn in many ways".
Karen Schwartz, ABC in IABC Communicator
"His gift as a communicator…is
instantly apparent"
Bev Wake, The Ottawa Citizen
"…practical tips for answering
tough questions from the media-perfect for anyone in the
hot seat".
Bernice Chan, Profit Magazine
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About
Allan Bonner 
Hear what one recent participant —
Bruce Stock of Debt
Freedom Canada — has to say about Sources
Media Training (short video
clip — wmv format).
"-a Mr. Fix-it who offers companies
and governments advice and training about what to do when
a crisis occurs"
Jean Edwards Stacey, The St. John's
Telegram
"…fascinating…"
Liza Fromer, City TV Breakfast TV
"Allan has the ability not only to
organize thoughts but to teach people how to organize thought"
Bill Simpkins, Vice-President, Canadian Petroleum Products
Institute
"Bonner is the master of the quick
quote, the man who puts the quips on the lips of politicians,
pundits and bureaucrats"
Mark Reid Edmonton Journal
"He's articulate and funny, combining
a sophisticated grasp of psychology and pedagogical technique
with a bottomless barrel of anecdotes amasses during a live
that' s included many travels and few dull moments".
Mike Boone, The Montreal Gazette
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What
People 