|
 Praise
from those
listed in Sources
Organizations,
companies, and individuals have been using -
and praising - Sources since 1977.
Here is a sampling of their feedback and experiences,
going back through the years.
|
Cathleen Fillmore
Through my listing
in Sources I've been featured in a full-length
article in Canadian Living Magazine, been interviewed by Canada
A.M., and an Ottawa radio station - not to mention acquiring
long-term clients. It's been a wonderful investment for me
personally and my bureau, Speakers Gold.
Cathleen
Fillmore, www.speakersgold.com
|
Dick M.A. Hass, B.A.
Shortly after
the Summer issue [of Sources] came out, I received
a call from a freelance writer. She writes for the Globe and
Mail. Weekly, there is a personal financial profile of an
individual and an expert is asked to comment. Well, I was
the expert (she found me in Sources) and the
article was published. The article led to me receive two calls
from prospective clients who have substantial amounts of money
to invest. Am I convinced about the merits of listing in Sources?
That goes without saying.
Dick M.A. Hass, B.A.
|
Sources
continues to give us regular contacts with journalists and those
interested to learn more about the naturist/nudist lifestyle,
and we have felt very satisfied with its effectiveness - and
your reasonable rates. Thank You!
David Basford, Federation of Canadian Naturists, president |
I
just wanted to say that I've dealt with Sources
as a client and I would recommend them very highly as a place
to work. I've found everyone I dealt with to be professional,
knowledgeable, friendly and helpful above and beyond the call
of duty. I had my calls returned promptly, my questions answered
- all in all I found the people to be a joy to deal with which
is a rarity in this age when a lot of people have forgotten
that they are in a service industry. These folks care and they're
good at what they do.
Susan Stern |
|
 I
can honestly attest a listing in Sources works!
My listing, as an "individual" recently brought
me three, count'em THREE inquiries in one week.
These led me:
- Being quoted
nationally by The Canadian Press news service, including
a reference on the Canoe.com website. The subject was computer
generated ads during the Super Bowl.
- Being heard
locally on Majic 100 in Ottawa on the future of Arts funding.
- helping an
entrepreneur decide her future in the hot beverage industry
in Vancouver.
My specially tailored listing for individuals has proven
that an "expert" doesn't always need a huge company
behind them to be helpful and credible to media.
I can strongly
recommend, with no reservations whatsoever, a listing for
any Canadian individual who possesses expertise and wants
to share it in a way that will generate favourable and priceless
publicity.
Than you Sources!
John J. Corcelli
|
 When
we started the Friendly Stranger - Cannabis Culture Shop - 12
years ago, we had no idea what we were getting into. We founded
the company as a means to educate and raise awareness to cannabis
related issues. Due to the nature of our business we managed
to generate a substantial amount of media attention. It all
started when the local police force came in to shut down the
shop after we had been open a couple of months. Having City
TV as our neighbour made it quite easy to make it to the six
o'clock news! Having had that happen the story snowballed with
all the major networks and newspapers coming in to cover the
story. It was the positive spin in the media that kept our establishment
alive, while generating an amazing traffic flow through our
shop!
As the immediate threat died away, so did the all the free publicity.
We were approached by Sources and told that an
ad with them would ensure that reporters looking for a contact
on our issue would find us.
Indeed they have. Over the past 12 years we have generated hundreds
of news articles, television spots and radio show placements.
Having set ourselves up to be a voice for this issue - Sources
was the link that led many reporters directly to us for the
answers they were seeking. Thank you Sources!!
Robin Ellins, The Friendly Stranger Team |
Because
Sources has given us quick and easy access to
journalists and their research staff in every aspect of the
news collection-print, radio, television and the internet- we
have seldom, for example, needed to issue a press release to
have our voices heard on topical events. This has meant that
we have been able to maximize the potential effectiveness of
our policy positions within the chronic confines of limited
time any of us have on a volunteer basis. Imaginative reporters
have simply found our listing in Sources and concluded
we would have views to offer on a wide range of issues related
to mass media. This vital access for us to the news rooms of
the nation has made our annual purchase of a listing in Sources
a top Priority. Sources enables us to amplify
our message. I am a strong believer that all organizations with
important information and opinions to share with the community
should invest in a listing in Sources. Especially
small non-profit organizations, because for them a Sources
listing will level the playing field with much larger organizations,
as well as attracting funding and winning new members. Sources
helps all organizations make their voices heard when and where
it counts.
Rose Anne Dyson, Ed. D., Media Consultant |
I
am happy to pen a few words about our experience with Sources.
Hoping to serve as a gateway resource for mainstream journalists
seeking credible and qualified experts on such topics as piercing,
alternatives psychosexualities and fetishes, BOUDOIR NOIR
has been listed since 1993 in Sources, the media
reference book used in newsrooms and TV/Radio stations across
Canada.
As a direct consequence of our listing, non-exploitative, accurate
stories quoting BOUDOIR NOIR were printed in Globe
and Mail, Toronto Star, Toronto Sun, Xtra, Now, Quota and Winnipeg
Free Press.
Further, co-publishers Robert and Mary Dante have appeared on
CBC Newsworld, The Shirley Show, Jane Hawtin Live
and numerous radio talk shows.
So -- is being listed in Sources good for your
company? Take it from us: while most magazines are downsizing
or disappearing, our little niche publication is growing.
We have found that being listed in Sources gives
your credibility a boost with mainstream media, allows you to
put your two cents' worth into discussions about vital issues
and increases your visibility.
Bottom line: If you believe in your company, this is one of
the better investments you'll make.
Robert Dante, Publisher, BOUDOIR NOIR |
Peace
Magazine contains important information and ideas about
the causes and costs of war in man parts of the world. Only
a few thousand people have access to it in printed form but
by being on the World Wide Web of Sources it means
that many more can become aware of the magazine and its contents.
Being listed in the Sources resources book means
that people can call us directly to get opinions, order a magazine,
or to find our about related organizations. We know that CBC
uses it because they call us either for comment on current affairs
or to request that one of us take part in one of their discussion
programmes. We always oblige as it enables us to get our ideas
out to more people. W do send CBC a free copy of the magazine
but it would seem they prefer to go directly to Sources
which is quick and easy to use. Other broadcasters have called
too but not as often as CBC. In future I will endeavor to be
more diligent in finding out how people got our name.
We use it as a reference in the office. We find the listing
of the names of people in the various organizations, businesses,
etc. helpful since it puts a human face on an impersonal ad
and allows us to direct a call to a particular person and so
save time. The Parliamentary Names & Numbers source
book is marvelous as we frequently need to call Ottawa and it
gives us the precise phone and fax numbers we want.
I am listed in the ad for the Canadian Research Committee on
Taxation on page 205. Only my home number is listed but even
though I'm not there much of the time I get many calls and they
all tell me they got my name from Sources.
Jean Smith, Director, Peace Magazine |
The
purpose of this letter is to indicate how pleased I am with
my Sources listing. As a direct result of the
listing I have been interviewed by several trade publications,
the Ottawa Citizen and by two CBC television stations,
one in Regina and one in Ottawa.
In addition I am now a regular contributor to Computer World
magazine which came out of an interview with them concerning
emergency measures planning around the Y2K problem. The interview
and subsequent article that I wrote have generated several good
leads.
One of the best aspects of the listing is that the interviews
and the television appearances have all been great fun as well
as providing an opportunity to promote and expand my business.
You may rest assured that I will be renewing my listing.
Bertram J. Cowan |
On behalf of Sleep/Wake
Disorders Canada, I would like to thank you for the tangible
value that our listing in Sources provides.
Sleep/Wake Disorder Canada, with Chapters/contact people in
every Province, is an important avenue for disseminating information
and helping those across the country with sleep/wake disorders.
Media therefore plays an essential role in assisting us to
reach out to Canadians across the country. We have found that
the modest amount we invest in our listing in Sources
pays for itself many times over. It has helped us gain priceless
exposure, to let people know that we exist, that we can help
them, of our resources. The most recent example was an interview
on Metro Morning on CBC Radio in Toronto. We were able to
educate about sleep/wake disorders, as well as promote our
resources. Our toll-free phone number was publicized as part
of the interview. The producer of the item found us, of course,
through Sources. Sleep/Wake Disorders Canada
directs a significant effort in our public awareness campaigns
and the value of ongoing attention to reaching out to the
public through the media cannot be over-estimated in our opinion.
Thank you again for your unique and effective service to reach
the media and through the media promote our aims and objectives.
Ben Devins, National Co-Ordinator, Sleep/Wake Disorders
Canada
|
Our
listing generates enough calls to prove that there are indeed
legions of reporters and editors who find Sources
as important an information tool as I did.
Lisa Dutton, Goodman and Carr |
We
found Sources to be far and away the best of all
the listing organizations with which we have had any experience.
Repeatedly when we inquire of media calling from across the
continent, from Forbes Magazine to local community media
as to how they found us, the answer is Sources...
David Orchard |
Minimize
costs, maximize returns -get the Ultimate in media exposure
with Sources.
Got a message? Want to be heard? Use the Ultimate media contact
books -Sources
At minimum cost, for maximum exposure, I use the Ultimate media
marketing tool to get my message across -Sources.
Ken Vegotsky, speaker & author |
|
Dr.
Jim Sugiyama
More than half
our initial media contacts come directly through Sources.
Dr. Jim Sugiyama, Medical Reform Group of Ontario
|
 Sources
is it! Speakers Bureau International subscribes to assist its
speakers.
We get calls out of the blue from far away places asking for
an expert in some subject or other. Sometimes it is to find
out factual information about professional speakers and professional
bureaus for articles in The Report on Business (Globe
& Mail). The National (CBC) Financial Post
and so on.
When I ask how did your hear about us "Sources
where else?" is the answer and they are most surprised
I asked.
Barbara L. Kincaide, President, Speakers Bureau International |
The
number of calls we receive from the media continues to escalate.
It seems every time another crisis about the prison system hits
the news, I find I receive more inquires from even farther afield.
"Helping to educate the public about prisons, parole and
the police" has taken on an entirely new dimension with
advent of Sources. Thanks.
Prisoners' Rights Group |
Let
me tell you why we value Sources as a vehicle
to reach the news media community. First, your operation is
professional. When my budget is under the microscope I know
I can justify Sources. You've got the numbers.
The professional communicators who receive Sources
really use it. I talk to them and I've confirmed this time and
again. Our corporate communications budget is limited. That
makes Sources all the more attractive. We get
value for every dollar.
Don McKibbin, APR, Director, Corporate Communications,
Connaught Laboratories Limited |
|
For several
years we didn't advertise in Sources, thinking
that every journalist in Canada would know of U of T and the
media services our office provides.
But when we renewed our ad two years ago we discovered we
were wrong in our assumption. Journalists, who had never before
contacted us, started calling, saying they had seen our promise
of "30-minute service" in Sources.
While our advertising is small, I have absolutely no reservation
about continuing with Sources. It's certainly
proved its worth to us.
Senior Media Relations Officer, University of Toronto
|
The
listing in Sources made it very easy for us to
help reporters needing information in the areas we are involved
in, and it helped us to tell our story. The Sources
listing gained Vellum national media coverage, resulting in
valuable new contacts, and new business in typesetting and consulting.
Our listing in Sources has proven to be the most
productive advertising expenditure we have made.
Jeff Evans, Co-Founder and former Sales Manager, Vellum
Print and Graphic Services, Inc. |
As
one of the sources listed in Sources, I
would like to offer my own testimonial as well on the occasion
of your tenth anniversary.
Since Trent is located 90 miles outside Toronto, we rely on
Sources, among other things, to inform journalists
of our existence as well as our academic specialties. I must
give credit to Sources for the number of times
I have received telephone calls, at the office or at home, from
reporters across the country, inquiring about issues related
to Trent, or looking for expert advice on some of the specialties
of our faculty.
I have no hesitation in saying that advertising in Sources
is the best advertising investment I make each year.
Susan E Wheeler, Director of Communications, Trent University |
Holy
Uppercuts! Your magnificent reference, Sources,
has over the last coupla' years, doubled my work load. Suddenly,
the world at large has discovered us. And it makes me preen
like a Champion...
Sources was an idea whose time has come. It's
a fast, efficient and unimpeachable 'Source' of valuable and
urgent information...and too, a great way to let the country
know that we exist. I've had some 200 calls from just about
every media. Electronic, printed and in the odd case, by smoke
signal. Thanks for the great exposure.
Tony Conrad Unitas, President, Canadian Boxing Hall Of
Fame |
We
consider our being listed in Sources invaluable.
Anne-Marie Letendre, Corporate Promotion, TV Ontario |
Since
renewing the CNA's listing in Sources, and commenting
on the usefulness of the service, I have received yet another
indication of its value. Last Friday, I received a call from
CHMM Radio in Winnipeg requesting a 15-minute taped interview.
The show's host, Dudley Patterson, opened the interview by stating
(on air, yet!) that the CNA was listed in Sources,
"so let's find out what they have to say on the subject
of nuclear power in Canada". The interview as well handled
and objective.
Michael W. Lewis, Director of Information Services, Canadian
Nuclear Association |
The
calls came from newsrooms in all parts of the country. Several
of the calls were from major news offices with which I had worked
on national "Catholic Church" stories in the past.
However, many, many others were from news people I did not know
and bureaus with which I had not worked. They had obtained my
after hours number from your Sources Directory.
It meant losing a night's sleep. But then that's one of the
joys of an Information officer. It also meant we were able to
be of service as the story was breaking.
Bonnie Brennan, Director, Information Office, Canadian
Conference of Catholic Bishops |
|
Why
I Am Listed in Sources
 By
Ann Douglas
Over
the years, I have turned to Sources time and
time again to track down experts to interview for whatever
newspaper or magazine article I happened to be researching
at the time. So when the time came for me to position myself
as an expert - to let the media know about my bestselling
pregnancy and parenting books - it was immediately obvious
to me what I had to do: take out a listing in Sources.
Like many
journalists, I turn to Sources on a regular
basis. It's a great way to find experts quickly without a
lot of hassle. I can't tell you how many times I've gone to
the trouble of tracking down an amazing expert via the Internet
or through word of mouth, only to find that they are unwilling
to speak to the media. Sources saves me time
by providing me with leads on experts who are not only willing
to be interviewed: in most cases, they're downright eager!
When I
was trying to decide whether or not I should invest my hard-earned
money in a listing in Sources, I pulled out
some of my old Sources directories. I discovered
that the majority of high-profile experts that I had interviewed
in the past are listed in the directory year in and year out
- a clear indication that they feel that they're getting a
lot of bang for their buck.
Something
else that factored into my decision to advertise in Sources
was the fact that Sources publishes both print
and online editions of its directory. I've hung around enough
newsrooms to know that some journalists like thumbing through
paper directories, while others prefer typing a few keywords
into an online search engine. The only way to hit both groups
of journalists is to offer the information in both print and
online formats, as Sources does.
I also
appreciate the fact that Sources is distributed
to freelance writers as well as writers who are employed full-time
by newspapers and magazines. The majority of magazine articles
published in this country are written by freelancers rather
than staffers, so it's important that freelancers have access
to Sources, too.
I'm glad
I decided to take the plunge and purchase a listing in the
Sources directory. Within a few weeks of taking
out my initial listing, I had been called by one of the producers
of Canada AM and booked on the show to talk about my book
Trying Again: A Guide to Pregnancy After Miscarriage, Stillbirth,
and Infant Loss. That interview was followed by a steady
stream of requests from radio and newspaper reporters who
were interested in doing interviews with me, too. Having a
listing in Sources has certainly paid off for
me: with any luck it will for you, too.
Ann
Douglas is the author of 18 books, including The Mother of
All Pregnancy Books, and the President of the Periodical Writers
Association of Canada - Canada's national association for
freelance magazine and newspaper writers. She can be contacted
via her Web site at www.having-a-baby.com.
|
Sources
works!
By Dave Redinger
I've been
listed in Sources for a couple of years now,
ever since I launched my own radio program. I admit I was
a little apprehensive at first. I didn't think anyone would
contact me, especially since I was becoming a member of the
media myself. But on the advice of a friend who works in public
relations, I listed, then waited.
In the
first couple of months I didn't get any response. But when
the media did start to call, well, they just keep calling.
Most of
the response has come from television producers. Prior to
starting my own radio show I had appeared regularly on CityTV
and Pulse24 as an automotive authority, mostly on their call-in
program "Auto Shop". Since listing in Sources,
I've appeared on Global, CTS and Goldhawk
Live. When I asked the producers and reporters where they
found me, the answer was always the same - "Sources"!
Now I
get calls almost every other week to appear on television.
I have even been approached by two major networks to consider
producing my own television show. (I'm giving serious consideration
to their offers but remain focused on radio for the time being.)
Out of
curiosity I recently did a Google search of my name on the
Internet. I was amazed to see what came up! Not only did my
Sources listing appear first on the list, but
also I am quoted in a number of online magazine articles and
appear on web sites sponsored by some of the television shows
I've been on! I can't believe all the media coverage I've
gotten, just from listing in Sources.
So I'm
here to tell you that listing in Sources does
work. If response is slow in coming, be patient. You'll get
a call just as soon as your area of expertise is of interest
to a reporter or broadcaster somewhere in Canada. Your day
will come and it may even last a whole week!
Known
to many radio and television audiences as the "Neighbourhood
Mechanic", Dave Redinger is Canada's authority on most
things automotive. He can be reached at (905) 567-5500 or
stikky@ca.inter.net.
|
We
received a good number of calls from the media resulting from
Sources so we are pleased with our entry! We
have found our listing in Sources to have been
most effective, and we have been called many times on various
matters resulting from our listing.
Philip F. Jones, Humanist Association of Canada |
Sources
fulfills a unique role of matching journalists with business,
government and social service contacts. Both parties benefit....
Your directory will always be part of our marketing effort.
If is published by those who understand what journalists want.
David Rowney, Manager, Public Relations, Ernst & Young |
Sources
is one of the most important and well-thumbed media tools that
I know of.
Naomi Nemeth, Ontario Trucking Association |
|
|
Sources, 489 College
Street, Suite 305, Toronto, ON M6G 1A5.
Phone: (416) 964-7799 FAX: (416) 964-8763
E-Mail:
www.sources.com
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