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THE BREAST CANCER SOCIETY OF CANADA

AND cleo

PROUDLY PRESENT

Mother's Day Walk 2005
"Take a Short Walk to End Breast Cancer in the Long Run"

The Breast Cancer Society of Canada and cleo, ladies wear clothing, are teaming up again this year for a nationwide walk for a cure on Mother's Day, Sunday, May 8th, 2005

Last year, with the addition of cleo ladies wear as a partner, over $70,000 dollars was raised for Canadian research into breast cancer - the disease women fear most. Since the Mother's Day Walk started in 1991 in Point Edward, Ontario, many thousands of dollars have been raised and this year promises to become even more successful!

"The 2004 Mother's Day Walk will be by far the biggest mall walk yet to raise funds to find a cure for breast cancer," says Barbara Bone, vice president, development, of the Breast Cancer Society of Canada (BCSC). "We are thrilled to be working with cleo and anticipate that many of cleo's customers, other stores in each mall location, and members of the community who wish to end this dreadful disease, will join us."

"We care about, and want to contribute to, the lives of local women in the community," says cleo's Director of Stores, Shelly Redmond. "That is why cleo supports the BCSC and the valuable work that they do." A percent of sales of specific items in cleo ladies wear stores is also a year round testament to cleo's commitment to BCSC.

Now is the time to get involved! Walks will be held at 70 or more cleo mall locations across Canada. Pledge sheets are available at all store locations or from the Breast Cancer Society of Canada's head office in Sarnia, Ontario. This year, you can also pledge online at www.mothersdaywalk.ca - for those who don't live close to a cleo store.

Top fundraisers will receive incentive prizes of cleo gift certificates and the top fundraiser in Canada will win a beautiful gift basket from the BCSC.

FOR MORE INFORMATION:

www.mothersdaywalk.ca
or www.bcsc.ca
or www.cleo.ca

or contact:
Breast Cancer Society of Canada at 1-800-567-8767 or
The cleo customer service desk at 1-888-590-cleo (2536)



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