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News Release

BREAST CANCER SOCIETY OF CANADA

National Dress Down Day

October 7, 2005

Press Release

Each day 51 Canadians are diagnosed with breast cancer. This affects 1 in 9 women and 2% of men. Every day breast cancer steals the lives of 15 Canadians. 70% have no risk factors.

October is Breast Cancer Awareness Month and the Breast Cancer Society of Canada is proud to announce their 8th Annual Dress Down Day. This national event takes place across the country and targets small and large businesses, educational institutions and other organizations. We ask employers to allow their employees to participate in dressing casual or formal; wear corporate colours; wear pink ribbons; host a bake sale or a barbecue. You can choose to have this event on the above stated date (October 7) or an alternate day that that is more convenient for your school or business. We also are grateful to the employers that are willing to match the suggested $5.00 donation per employee.

Faculty and students at universities, colleges and secondary schools can also participate and have fun by choosing a theme such as casual day; crazy hair day; pajama day; inside out day; wear your school colours or not day; host a bake sale or barbecue. Imagination is the key, and above all is to have fun with your theme day.

The Breast Cancer Society of Canada raises its funds primarily through special events such as this National Dress Down Day. Last year this event raised over $325,000 nationally. Our goal this year is to surpass that, which will help fund research into the detection, prevention and treatment of breast cancer and to ultimately find a cure for this disease feared by most women.


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