Research Biologist Turned Entrepreneur
Claims Marketing Is the Lifeblood of a Business
New Book Shares Research On Innovative
Business Marketing Strategies
Wednesday, December 13, 2006 -- For Immediate
Amherst, NS - David Mason, a trained research biologist turned
entrepreneur, used his scientific research skills to explore what
makes a business tick. His findings have produced some astonishing
results that he discloses to readers in his new book, Marketing
Your Small Business For Big Profits (Morgan James Publishing).
Big Profits teaches street level marketing to business owners, entrepreneurs,
and sales and service professionals.
"I guarantee results," declares Mason. "If business
owners are willing to do the work, I can guarantee to increase the
amount of money they earn while enabling them to take more time
off. It's really a mind-shift that Big Profits will help
owners take, focusing them on a marketing orientation."
After successfully growing his own Home Inspection company to one
of the highest earning firms per capita in Canada, Mason decided
to share his hard-won lessons with other small business owners.
His intensive research and experience proved to Mason that marketing
is the lifeblood of a business and that effective marketing can
be inexpensive or even free. Big Profits chronicles effective actions
that are simple, straightforward and can be implemented immediately
for turn-around results. Marketing Your Small Business For Big
- What a Unique Selling Proposition is and how to write one to
guide your marketing efforts
- 5 proven steps for selling anything
face to face
- How to create a winning sales letter
- How to "sniff out" your competition
- Internet Marketing and direct response tools and much more
Joe Vitale, best-selling author of The Attractor Factor and co-star
of the hit movie The Secret, states that Big Profits is "an
excellent primer for anyone serious about making money in their
own business. Should be an eye-opener to many. Read it and share
"Success is based on persistency and consistency, not magic,"
states Mason. "Big Profits takes the mystery and fear out of
a marketing plan and offers insights for both new and mature businesses.
It's a quick read that will allow business owners to start seeing
A portion of the proceeds from every book sale goes to Habitat
for Humanity. Mason is committing to helping other business owners
become more successful and in turn help those who cannot help themselves
better their quality of life.
To demonstrate one marketing strategy, Mason has created a website
for his book, www.YourBigProfits.com
. Those who move quickly to buy the book today or tomorrow
will be eligible for over $600 in bonuses, including a 30 minute
consultation with the Performance Development Coach.
David Mason, President of Mason Performance Development Inc., is
a marketing strategist, performance development coach, speaker and
best-selling author. He works one-on-one and with groups of business
owners and self-employed professionals to help them succeed personally
and professionally. For more information about eligibility for the
bonus toolbox for purchase on December 13, 2006, visit www.YourBigProfits.com
or phone: 902-660-3070.
Contact: David Mason - 902-660-3070; Dave@MasonPerformanceDevelopment.com
Kelli Sargent - Bold Approach, Inc. (PR Representatives) 208-323-2653
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