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Topic: Do's and Don'ts of Getting Media Coverage

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View Sources experts on Do's and Don'ts of Getting Media Coverage

Are you paying too much to send out your news releases? (May 25, 2009)
If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach.
Helping you reach the media (May 14, 2009)
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years.
Frequently Asked Questions about Sources (May 13, 2009)
SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research.
Getting your story into the media (May 12, 2009)
Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative.
For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell.
Have new social media made #traditional# media obsolete? (May 12, 2009)
New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible.
Publicity 101 for Colleges (May 2, 2009)
Q: What's the best way for a college to get continuing media attention?
A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons
Sources media training (2009)
Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards.
The Follow-Up Telephone Call (2004)
Making follow-up phone calls to the media.

Publicize your views and accomplishments:

Get your news release posted and distributed by Sources

Background information and history at your fingertips:

Archive of Past News Releases: 2010
Archive of Past News Releases: 2009
Archive of Past News Releases: 2008
Older Releases

Check out newsworthy events across Canada:

The Sources Calendar
Archive of Past Events 2011
Archive of Past Events 2010
Archive of Past Events 2009
Plain HTML Version

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Find Experts and Spokespersons in the Sources Directory
Include yourself in the Sources Directory
Media Names & Numbers
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Sources is a service for journalists, writers, news editors, researchers. Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.

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Where: Universities - Associations - Business - Government - Research Institutions - Lobby Groups - Non-Government Organizations (NGOs) - Colleges - Campuses - Canada - Canadian - International.
What: Searchable Directory of Experts & Topics - Browseable Listings & Subject Index - Intelligent Search Technology - Event Calendar - News Releases - Story Ideas - Statements - Studies - Research - News - Journalism Resources - Articles - Announcements - Press Conferences - Links - Search Tools - Government & Media Directories.
Find: Experts - Ideas - Content - Events - Sources - News - Stories - Press Releases - Databases - Reference Materials - Studies - Guides - Indexes - Journalism Awards.
For: Journalists - Reporters - Researchers - Writers - Editors - Authors - Producers - Fact Checkers - Interviewers - Hosts - Talk Shows - Interviews - Public Relations Professionals - Academics - Anyone who who needs knowledgeable sources.
Francais: Actualite - Actualites - Agences de contenu - Agents intelligents - Annuaire de médias - Autour d'Internet - Base de données de médias - Bibliotheques - Canadien - Clavardage - Communiqués de presse - Courrier - Cyberjournalisme - Cyberjournaliste - Dictionnaires - Donnees - échafaudage d'événement - Ecriture multimedia - Encyclopedies - Evaluation des sources - Gestion du site - Groupes de communication - Groupes de presse - Informations commerciales - Journalisme - Journaliste - Journalistes - Journaux - Librairies - Listes - Marchés des actions - Médias surveillant - Moteurs specialises - Multimédia - Nouvelles - Nouvelles libère - Nouvelles surveillant - Outils de médias - Presse alternative - Promotion du site - Recherche - References - Relations d'investisseur - Relations publiques - Reportage financier - Ressources - Révélation - Services d'émission - Sources d'information - Sources institutionnelles - Traduction.
Deutsch: Abonnements - Adresssuche - Agenturen - Agenturmeldungen - Archiv - Archive - Diskussionsforen - Experten - Expertenmakler - Fachmagazine - Fachzeitschriften - Infos - Internationale Presse - Journalismus - Journalisten - Journalistenschulen - Kanada - Kataloge - Kommentierte Links - Lexika - Lexikon - Medien - Medienprofis - Meldungen - Nachrichten - Nachrichtenagenturen - Nachschlagewerke - Onlineversionen - Portal - Presse - Pressearchive - Pressekonditionen - Pressesprecher - Quelle - Recherche - Recherchen - Recherchieren im Internet - Regionale Presse - Regionale Wochenzeitungen - Regionalzeitungen - Schlagzeilen - Statistiken - Suchmaschinen - Suchtipps - Tageszeitungen - Telefonauskunft - Telefonbuch - Telefonbucher - Telefontarife - Themenplanung - Weltatlas - Wochenzeitungen - Zeitschriften - Zeitung - Zeitungen - Zeitungsarchiv.


Find Experts & Sources Media Resources Releases Subject Index Releases List Event Calendar Submit a news release or Calendar event Include yourself in SOURCES FAQ Membership Form Be an Affiliate Sources Shop Powerful Tools Tell your story Internet Power Media Directory Media Releases Sources Bookshelf Sources Newsstand Media training Testimonials Government Directory Subscriptions Services Overview Awards & Prizes Sources HotLink Sources Select Resources Twitter Download PDFs Contact	Media Releases from members of Sources. To submit a news release, use this form. Topic: Do's and Don'ts of Getting Media Coverage Click a headline to read the full article View the News Releases Topic Index View Sources experts on Do's and Don'ts of Getting Media Coverage Are you paying too much to send out your news releases? (May 25, 2009) If you have been using a corporate newswire service to send out your news releases you are likely paying $500 or more to send out a single release -- and that release may not even be reaching the people you want to reach. Helping you reach the media (May 14, 2009) Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity like advertising. SOURCES makes it possible for organizations, institutions, companies, and individuals to reach the media effectively, consistently, and inexpensively. SOURCES has been helping organizations, companies, institutions, and individuals get media attention for over 30 years. Frequently Asked Questions about Sources (May 13, 2009) SOURCES is a media service that connects journalists, editors, authors and researchers with the sources they need for their work. SOURCES spotlights organizations, institutions, government agencies, companies, and individuals who want to share their expertise and points of view with the media. The SOURCES directory is used by thousands of reporters and researchers who need to find quotable sources and reliable information for their news stories or research. Getting your story into the media (May 12, 2009) Stories are the heart and soul of the media. Journalism is about telling stories, and good stories require sources # human contacts, the people who provide informed comment and expertise, the people who make stories interesting and informative. For more than 30 years, SOURCES has provided a vital networking service connecting journalists with the sources they need # the experts and spokespersons without whom the media would have no stories to tell. Have new social media made #traditional# media obsolete? (May 12, 2009) New media provide additional channels for getting messages out, but they don't make older media obsolete. The task is of public relations is to reach people through the media they use. In an increasingly diverse and fragmented world, that means using as many different channels of communication as possible. Publicity 101 for Colleges (May 2, 2009) Q: What's the best way for a college to get continuing media attention? A: By being found in SOURCES, the Media's Guide to Experts and Spokespersons Sources media training (2009) Media training to ensure that you are ready to handle media interviews. Topics include Message making, Staying newsworthy, Safe spokesperson techniques, Preparation and relaxation techniques, Media ethics and expectations. Simulations of all media venues including talk shows, double enders, stand-up interviews and scrums, print columnists, videographers, and editorial boards. The Follow-Up Telephone Call (2004) Making follow-up phone calls to the media. Publicize your views and accomplishments: Get your news release posted and distributed by Sources Background information and history at your fingertips: Archive of Past News Releases: 2010 Archive of Past News Releases: 2009 Archive of Past News Releases: 2008 Older Releases Check out newsworthy events across Canada: The Sources Calendar Archive of Past Events 2011 Archive of Past Events 2010 Archive of Past Events 2009 Plain HTML Version Sources Products and Services: Find Experts and Spokespersons in the Sources Directory Include yourself in the Sources Directory Media Names & Numbers Parliamentary Names & Numbers Sources is a service for journalists, writers, news editors, researchers. Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally. Sources Content Checklist: Who: Sources - Experts - Media Contacts - Spokespersons - Scientists - Lobbyists - Officials - News Sources - Speakers - Representatives - University Professors - Researchers - Authorities - Newsmakers - CEOs - Executive Directors - Media Relations Contacts - Spokespeople - Guests - Talking Heads - PR representatives - Media Sources. Where: Universities - Associations - Business - Government - Research Institutions - Lobby Groups - Non-Government Organizations (NGOs) - Colleges - Campuses - Canada - Canadian - International. What: Searchable Directory of Experts & Topics - Browseable Listings & Subject Index - Intelligent Search Technology - Event Calendar - News Releases - Story Ideas - Statements - Studies - Research - News - Journalism Resources - Articles - Announcements - Press Conferences - Links - Search Tools - Government & Media Directories. Find: Experts - Ideas - Content - Events - Sources - News - Stories - Press Releases - Databases - Reference Materials - Studies - Guides - Indexes - Journalism Awards. For: Journalists - Reporters - Researchers - Writers - Editors - Authors - Producers - Fact Checkers - Interviewers - Hosts - Talk Shows - Interviews - Public Relations Professionals - Academics - Anyone who who needs knowledgeable sources. Francais: Actualite - Actualites - Agences de contenu - Agents intelligents - Annuaire de médias - Autour d'Internet - Base de données de médias - Bibliotheques - Canadien - Clavardage - Communiqués de presse - Courrier - Cyberjournalisme - Cyberjournaliste - Dictionnaires - Donnees - échafaudage d'événement - Ecriture multimedia - Encyclopedies - Evaluation des sources - Gestion du site - Groupes de communication - Groupes de presse - Informations commerciales - Journalisme - Journaliste - Journalistes - Journaux - Librairies - Listes - Marchés des actions - Médias surveillant - Moteurs specialises - Multimédia - Nouvelles - Nouvelles libère - Nouvelles surveillant - Outils de médias - Presse alternative - Promotion du site - Recherche - References - Relations d'investisseur - Relations publiques - Reportage financier - Ressources - Révélation - Services d'émission - Sources d'information - Sources institutionnelles - Traduction. Deutsch: Abonnements - Adresssuche - Agenturen - Agenturmeldungen - Archiv - Archive - Diskussionsforen - Experten - Expertenmakler - Fachmagazine - Fachzeitschriften - Infos - Internationale Presse - Journalismus - Journalisten - Journalistenschulen - Kanada - Kataloge - Kommentierte Links - Lexika - Lexikon - Medien - Medienprofis - Meldungen - Nachrichten - Nachrichtenagenturen - Nachschlagewerke - Onlineversionen - Portal - Presse - Pressearchive - Pressekonditionen - Pressesprecher - Quelle - Recherche - Recherchen - Recherchieren im Internet - Regionale Presse - Regionale Wochenzeitungen - Regionalzeitungen - Schlagzeilen - Statistiken - Suchmaschinen - Suchtipps - Tageszeitungen - Telefonauskunft - Telefonbuch - Telefonbucher - Telefontarife - Themenplanung - Weltatlas - Wochenzeitungen - Zeitschriften - Zeitung - Zeitungen - Zeitungsarchiv.

Media Resources

Topic: Do's and Don'ts of Getting Media Coverage