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News Release
Drake Promotes
Canada's Mature Workforce
with Acquisition of Prime 50
For Immediate Release-
TORONTO - January 31, 2006. Drake International announced today
that Prime50, the innovative provider of employment for Canadians
over age 50, has become a part of the Drake group of companies.
This will add Prime50's specialized expertise to Drake's already
expansive range of human resources solutions to create employment
opportunities for Canada's mature workforce. Drake will take a position
to strongly benefit Canadian employers faced with a looming skills
shortage, said Karen Meredith, President of Drake North America.
"With Prime50, Drake's ability to link the mature workforce
to organizations looking for those valuable skills and experience
will be greatly enhanced," Ms. Meredith said. "As our
population ages, employers face a shortage of skilled workers, while
many workers want the opportunity to continue on in rewarding employment
that makes use of their talents and experience."
For more than 50 years, Drake has helped businesses recruit the
best people, solve productivity problems and achieve their overall
workforce optimization strategy. Operating in eight countries, Drake's
philosophy is based on the principle that organizations and people
are at the highest level of productivity when they are working with
the right skills, knowledge and behaviours, using the best processes
and technologies.
"This creates a greater opportunity for us to help older Canadians
and the companies looking for the track record they offer, including
their work ethic and sense of loyalty," said Barry Witkin,
who founded Prime50 in 2004.
The Conference Board of Canada recently noted that Canada must
enlist the skills of its older workers to meet the country's impending
labour needs, rather than rely solely on immigration. The Board
further called for steps to end ageism in the workforce, as well
as mandatory retirement laws, and for improvement in adult education
and training.
Already launched in major markets across Canada, Prime50 will continue
to expand its services through Drake. The Prime50 web site, www.prime50.com,
provides a job board with job postings by employers, as well as
an opportunity for the aged 50+ job seeker to register and post
their resume. A link to Prime50's site will also be provided on
Drake's website, www.drakeintl.com.
Prime50 offers a range of services, including career counseling
and coaching, resume writing, image consultation, and career transition
services that will benefit the career decisions and marketability
of the mature workforce. Employers will be able to obtain customized
HR solutions such as recruitment, contracting, payrolling and outplacement
services designed for and targeted to 50+ employees.
To find out more on how this largely untapped wealth of experience
can add value to your organization, you can contact Barry Witkin
at +1 416 226 5090 or visit their website at www.prime50.com. A
complimentary webinar entitled "A Mature Workforce: Putting
Experience to Work" will be presented on Wednesday, February
22nd 2006 from 12pm-1pm EST. Register at: www.drakewebinars.com.
Contact: Tony Scala
Phone: +1 416 216 1153
Fax: +1 416 216 1109
tscala@na.drakeintl.com
Contact: Barry Witkin
Phone: +1 416 226 5090
Fax: +1 416 216 1109
bwitkin@prime50.com
Drake International
79 Wellington Street West, Suite 2400
Toronto M5K 1H6
Ontario
Canada
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