S & M for Canadians

Media Release

Smoke and Mirrors, that is. Myths perpetuated by people in the banking and finance industry, as well as so-called financial experts featured on radio and television programs, could end up leading the average Canadian down the road to financial ruin. Smoke and Mirrors: Financial Myths that will Ruin Your Retirement Dreams, the latest addition to the Self-Counsel Press Reference Series, is guaranteed to create controversy, and make Canadians wiser about their own financial planning.

Chartered accountant and author David Trahair adopts a contrarian's view of what the average Canadian should do to retire comfortably. This will offer a refreshing view of personal finance, especially given people's reluctance to invest and their skepticism of the markets in general at this time.

David Trahair dispels each myth that can lead to personal financial disaster, chapter by chapter, in an easy-to-understand manner. Smoke and Mirrors will give Canadians the ammunition they need to take control of their finances and fight back against the scare tactics used by banks and financial planners.

According to Trahair, "Many financial advisors are nothing more than salespeople offering advice that does not benefit their clients. For example, financial companies perpetuate the myth that you will need $1 million to retire because the more money you hand over to them, the more money they make through commissions and fees."
Some topics covered in this book:

· Pay down your debt before making any more RRSP payments
· Trusting the stock market could be your downfall
· Understand why taxes aren't your enemy
· How life insurance sales people make huge commissions at your expense
· Mortgage secrets that will save you big money

Smoke and Mirrors also includes a CD-ROM containing MS Excel spreadsheets that you can use to calculate your own Personal Rate of Return on your RRSP and track your finances according to the instructions in the book.

About the author
David Trahair is a chartered accountant and has been working in accounting and finance for over 20 years. He writes articles for online business magazines bCentral.com and Moneysense.ca, and has appeared on CBC Television's Venture and ROBTV's MoneyTalk. His own website, www.MyWebCA.com, offers free resources and tools on financial planning and small business.

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For more information or author interview, contact:
Roger Kettyls, Manager, Publicity
Tel: 1-800-663-3007 or (604) 986-3366
Fax: (604) 986-3947
E-mail: rkettyls@self-counsel.com
www.self-counsel.com

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