Speakers Gold Newsletter|
Put together by noted author and speaker Cathleen Fillmore, Speakers
Gold is a monthly newsletter that combines articles, reviews
and tips of interest to professional speakers and anyone involved
in public relation and marketing. For more information or to subscribe,
visit www.speakersgold.com or
E-mail Cathleen at firstname.lastname@example.org.
Heres a taste of Speakers Gold - the complete
text of this article appeared in the February 2001 edition.
topic hum with humour
By James E. Shaw, Ph.D.
After spending four years inside state youth prisons
interviewing 103 girls and boys incarcerated for committing homicide,
my public speaking about murderous kids turning school yards into
grave yards, proved to me that, occasionally, paying audiences were
disconnecting from me. My book, Jack and Jill, Why They Kill, a
book for parents, was being widely praised across the country. Yet
a flurry of highly successful radio and television interviews nationwide
gave me no indication of what was missing in my speeches.
Greg Dean, my friend and renowned comedy coach and writer, offered
to help. His joke development method, as described in his excellent
new book, Step by Step to Stand-Up Comedy (New Hampshire: Heinemann),
is not about finding jokes and haphazardly peppering your subject
with them, but on using the story lines (facts) of your message
and weaving original humor into them.
On the Record
An amazing resource for those involved in media relations is Simon
Fraser Universitys online publication, On The Record:
http://www.sfu.ca/mediapr/onrecd.htm. The site is intended to
help the staff and faculty at SFU who may be unfamiliar with dealing
with the media, but need to learn in a hurry how to put their best
foot forward when on the spot. Its a great place to direct
those in your organization just learning how to deal with the media.
Also handy when you need to convince folks that a media relations
strategy is worth investing in.
Heres a tidbit from Simon Frasers, On The Record:
The Case For Co-operation
Is there really any reason at all to bother with the media? Not
too surprisingly, perhaps, the answer is yes. In fact, there are
some very compelling reasons to co-operate with the media. For one
thing, at Simon Fraser University, we depend on government for much
of our financing and, as you know, the government is now paying
particularly close attention to how it's spending the taxpayers'
money. Newspaper, radio and television stories about the accomplishments
of the university and its faculty to help demonstrate that the money
is being well-spent. Such stories show that significant research
is being conducted at Simon Fraser University, enhancing its reputation
as a quality institution where important work is being done. And
a good reputation is a big help when recruiting top-flight faculty
and students, to say nothing of persuading potential donors that
Simon Fraser is worthy of their financial support.
In addition, public opinion plays a key role in government spending
decisions, and one of the most effective ways to influence public
opinion is through the media. A single appearance on television,
for example, gets your message across to tens of thousand of
people - far more than you could possibly reach in years of public