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Media Relations: Rules of Engagement



When dealing with the media, always remember to:

  • Be accurate.
  • Be accessible.
  • Be consistent.
  • Be helpful and polite.
  • Don't speculate or "pretend" to know the answer.
  • Treat media deadlines as your own.
  • Treat media representatives equally. Don't play favourites.
  • Address a person, not a title.
  • Know the media's requirements.
  • Be professional.