The following is an excerpt from Barbara's book "Five Fast
Steps to Low-Cost Publicity".
- Editors of special sections that appear once a week can usually
be reached the day the section appears or the day after, after
- News assignment desks should have a news and photo alert a week
in advance of the event, with two follow-up phone calls, one a
few days before the event, and the second early in the day of
the event. These calls should be made before 10:00 a.m.
- Most monthlies should be contacted at the beginning of the month.
- Ask when their deadlines are for upcoming issues, and when the
best time is to call.
- If you don't know the magazine, ask the receptionist whom you
should contact and when.
Local Wire Services:
- In a large metropolitan area, ask if they have a daybook listing
all the events planned.
- Get your material to them well in advance of your event and
follow up with a phone call a day or two before to make sure your
event is listed and to ask for a wire reporter or assignment editor
to cover it.
Target Your Media Lists:
- Try to address your information to a specific writer or producer.
To obtain these names, watch TV program credits, and note bylines
on stories pertaining to your field.
- Don't forget to ask telephone operators, researchers, and secretaries,
as they are the best sources for this information. Check with
them for correct spelling and pronunciation of names.
- Keep your pitch to one page, in a light, lively style.
- Keep the local angle in mind.
- Offer sidebars.
- Suggest alternate dates for interviews.
Watch key national trends to determine the best time to place stories
in the media:
- Census reports can indicate how demographics and lifestyles
- Ads show needs to be filled and level of competition.
- Counter trends can also make good copy.
- Sales figures indicate consumer interest.
Barbara Florio Graham is the author of "Five Fast Steps
to Better Writing", "Five Fast Steps to Low-Cost Publicity"
and "Mewsings/Musings". Her Web site is www.SimonTeaKettle.com.
Publicity Sometimes Fails
Relations - Behaviours Unbecoming