1. Act fast

2. Tell as few people as possible, as little as possible, as late in the process as possible

3. Be honest

4. Don't speculate

5. Prepare fact sheets, company history & other materials now

6. Apologize if warranted

7. Don't blame anyone for anything

8. Get big quickly

9. Assemble the response, even if you don't deploy

10. Keep stakeholders on side

Dr. Allan Bonner is leading a series of
Media Relations Courses being presented by Sources
Find out more