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Understanding Media
The Extensions of Man

McLuhan, Marshall
Publisher:  Mentor, Toronto, Canada
Year Published:  1964  
Pages:  318pp   Price:  $4.95   ISBN:  0-451-62496-3
Resource Type:  Book

McLuhan says that the means by which people communicate determine their thoughts and actions.

Abstract: 
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Table of Contents

Part I

Introduction to the Second Edition

1 The Medium Is the Message
2 Media Hot and Cold
3 Reversal of the Overheated Medium
4 The Gadget Lover: Narcissus as Narcosis
5 Hybrid Energy: Les liaisons Dangereuses
6 Media as Translators
7 Challenge and Collapse: The Nemesis of Creativity

Part II

8 The Spoken Word: Flower of Evil?
9 The Written Word: An Eye for an Ear
10 Roads and Paper Routes
11 Number: Profile of the Crowd
12 Clothing: Our Extended Skin
13 Housing: New Look and New Outlook
14 Money: The Poor Man's Credit Card
15 Clocks: The Scent of Time
16 The Print: How to Dig It
17 Comics: Mad Vestibule to TV
18 The Printed Word: Architect of Nationalism
19 Wheel, Bicycle, and Airplane
20 The Photograph: The Brothel-without-Walls
21 Press: Government by News Leak
22 Motorcar: The Mechanical Bride
23 Ads: Keeping Upset with the Joneses
24 Games: The Extensions of Man
25 Telegraph: The Social Hormone
26 The Typewriter: Into the Age of the Iron Whim
27 The Telephone: Sounding Brass or Tinkling Symbol?
28 The Phonograph: The Toy That Shrank the National Chest
29 Movies: The Reel World
30 Radio: The Tribal Drum
31 Television: The Timid Cast
32 Weapons: War of the Icons
33 Automation: Learning a Living

Further Reading for Media Study

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