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Sign Wars
The Cluttered Landscape of Advertising

Goldman, Robert; Papson, Stephen
Publisher:  The Guilford Press, New York, USA
Year Published:  1995  
Pages:  322pp   ISBN:  1-57230-034-5
Library of Congress Number:  HF5821.G583 1995   Dewey:  659.1'042-dc
Resource Type:  Book

Deconstructs the strategies used to distinguish one brand name from another by the use of commodity signs.

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