The Cluttered Landscape of Advertising
Goldman, Robert; Papson, StephenPublisher: The Guilford Press, New York, USA
Year Published: 1995
Pages: 322pp ISBN: 1-57230-034-5
Library of Congress Number: HF5821.G583 1995 Dewey: 659.1'042-dc
Resource Type: Book
Deconstructs the strategies used to distinguish one brand name from another by the use of commodity signs.
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