Sources Directory     A to Z Index     Topic Index News Releases     RSS Sources Select News RSS Feed     Sources Calendar    



Sign Wars
The Cluttered Landscape of Advertising

Goldman, Robert; Papson, Stephen
Publisher:  The Guilford Press, New York, USA
Year Published:  1995  
Pages:  322pp   ISBN:  1-57230-034-5
Library of Congress Number:  HF5821.G583 1995   Dewey:  659.1'042-dc
Resource Type:  Book

Deconstructs the strategies used to distinguish one brand name from another by the use of commodity signs.


Sources is an online portal and directory for journalists, writers, news editors, researchers. Use Sources to find experts, media contacts, spokespersons, scientists, lobbyists, officials, speakers, university professors, researchers, newsmakers, CEOs, executive directors, media relations contacts, spokespeople, talk show guests, PR representatives, Canadian sources, story ideas, research studies, databases, universities, colleges, associations, businesses, government, research institutions, lobby groups, non-government organizations (NGOs), in Canada and internationally.
© Sources 1977-2015. The information provided is copyright and may not be reproduced in any form or by any means (whether electronic, mechanical or photographic), or stored in an electronic retrieval system, without written permission of the publisher. The content may not be resold, republished, or redistributed. Indexing and search applications by Ulli Diemer and Chris DeFreitas.

    Sources, 812A Bloor Street West, Suite 201, Toronto, ON M6G 1L9.Phone: (416) 964-7799 FAX: (416) 964-8763