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Media: Agents of Brands-Not of Change

Kokeji, Milind

Publisher:  Asia Media Forum
Date Written:  03/07/2009
Year Published:  2009  
Resource Type:  Article

Non-implementation of the Millenium Development Goals (MdG's) is akin to 100 jumbo jets crashing everyday and a tsunami hitting a country each week. Every year, 10 million children die before they reach the age of five, as 8 million people suffer from hunger. Poverty claims more victims than war does. Actually, this is enough diet for the media, which is ever hungry for sensationalism, to get attracted towards MDG's. Still, it is not, and in all probabilities it would not.

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