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Nielsen Study
Teens Still Rely Primarily on Traditional Media

Szalai, Georg and Colbern Uhl
http://www.editorandpublisher.com/eandp/news/article_display.jsp?vnu_content_id=1003987878

Publisher:  Editor & Publisher, US
Date Written:  25/06/2009
Year Published:  2009  
Resource Type:  Article

A recent report by The Nielsen Co, entitled "How Teens Use Media," shows that teenagers are still engaged in traditional media such as newspapers and television. Most of them simply "make time" for both traditional media and new forms of communication such as Twitter, Youtube or Facebook. The survey shows that television is still the leading type of media with a thrilling average daily watching time of 3 hours and 20 minutes in the US. The survey was conducted in 50 countries.





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