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Gender and Media Baseline Study

Publisher:  Media Institute of Southern Africa (MISA)
Year Published:  2003   First Published: 
Pages:  72pp.+  
Resource Type:  Article

MISA, in collaboration with its partner, Gender Links, conducted the Gender and Media Baseline Study (GMBS) in 12 SADC countries during September 2002. One salient point made by the study was that, despite women constituting 51% of the regions' population, they only constitute 17% of news sources. Another finding of the GMBS shows that 89% of the men speaking in both the print and broadcasting media were mainly politicians - in positions of prominence or formal authority. The SADC media still has to confront issues of gender inequality in their own set ups and to ensure that gender sensitive in-house policies are put in place.

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