Mad Cows and Mother's Milk
The Perils of Poor Risk Communication
Powell, Douglas, and Leiss, WilliamPublisher: McGill-Queen's University Press
Year Published: 1997
Pages: 308pp ISBN: 0-7735-1619-0
Library of Congress Number: T10.68.P69 1997 Dewey: 363.1'001/4
Resource Type: Book
Using a series of case studies, Douglas Powell and William Leiss outline the crucial role of risk communication practice and malpractice to provide a set of lessons for risks managers and communicators.
Table of Contents
Part 1: Waiting for the Science
i) Mad Cows or Crazy Communications?
ii) A Diagnostic for Risk Communication Failures
iii) Dioxins, or chemical Stigmata
iv) Hamburger Hell
v) Silicone Breasts
Part 2: Waiting for the Regulations
i) Lost in Regulatory Space rBST
ii) Gene Escape
iii) Mother's Milk
iv) Ten Lessons
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