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Mad Cows and Mother's Milk
The Perils of Poor Risk Communication

Powell, Douglas, and Leiss, William
Publisher:  McGill-Queen's University Press
Year Published:  1997  
Pages:  308pp   ISBN:  0-7735-1619-0
Library of Congress Number:  T10.68.P69 1997   Dewey:  363.1'001/4
Resource Type:  Book

Using a series of case studies, Douglas Powell and William Leiss outline the crucial role of risk communication practice and malpractice to provide a set of lessons for risks managers and communicators.


Table of Contents

Part 1: Waiting for the Science
i) Mad Cows or Crazy Communications?
ii) A Diagnostic for Risk Communication Failures
iii) Dioxins, or chemical Stigmata
iv) Hamburger Hell
v) Silicone Breasts
Part 2: Waiting for the Regulations
i) Lost in Regulatory Space rBST
ii) Gene Escape
iii) Mother's Milk
iv) Ten Lessons


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