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Guerrilla Trade Show Selling
New Unconventional Weapons and Tactics to Meet More People, Get More Leads and Close More Sales

Levinson, Jay Conrad; Smith, Mark; Wilson, Orvel Ray
Publisher:  Wiley, Canada
Year Published:  1997  
Pages:  320pp   Price:  $27.95  
Resource Type:  Book

Describes the marketing principles, methods and techniques to increase sales at any trade show. Focuses on guerrilla sales methods and provides marketing tactics that are useful in the trade show environment.


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