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Internet Ad Words, a Rough Game

Geist, Michael
http://thetyee.ca/Mediacheck/2010/06/08/InternetAdWords/

Date Written:  08/06/2010
Year Published:  2010  
Resource Type:  Article

Keyword advertising has been a huge commercial success fueling many ad-supported websites, but it has not been without legal controversy. The practice has generated a steady stream of cases addressing whether the use of a competitor's keyword raise potential trademark or misleading advertising issues.

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