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Staying Relevant in a Changing World

Siskind, Barry
http://www.sources.com/SSR/Docs/HLCA0097-Siskind-StayingRelevant.htm

Publisher:  Sources HotLink
Year Published:  2011  
Resource Type:  Article

The trick is to focus your exhibit plans around the question, "What is most relevant to my customers?" If you are not sure then you need to do the research. We are entering a new era where many of the rules and techniques that worked so well in the past are no longer producing results.

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