Sources is designed to give journalists, editors and researchers fast access to experts and spokespeople willing to be interviewed and quoted.

You can maximize the power of your Sources listing by:

• Making sure journalists see your name under all Sources subject headings relevant to your organization
• Making it easy for journalists to reach you by including full contact information, including phone and fax numbers, E-mail addresses, and at least one after-hours or pager number.
• Letting us know when there are changes in your information so we can update your listing right away on SOURCES SELECT Online and in the next print edition as soon as it goes to press.

A format that works
One of the key factors making Sources the effective and much-used resource for journalists it is, is the fact that all listings are presented in a standard easy-to-use format.

The format, style, and indexing system have been developed and refined over a period of more than thirty years with the single goal of making it as easy as possible for journalists and researchers to find you when you have expertise or opinion in the area of the story, broadcast, research, article, news item or speech they're working on.

How your Sources listing works for you:
Your Logo: More than 80% of organizations listed in Sources raise their visibility in the print edition and on SOURCES SELECT Online by including a logo. The cost is $99 a year. The logo appears in colour online and in black-and-white in the print edition. Logos can be provided electronically, should have resolution of 300 dpi for maximum reproduction quality in the print edition and should be no more than 1 inch high and 2.1 inches wide.

Your Name: Your company/organization name in normal type is included in your standard rate.
For an additional $49, you can run your name in large (27.5-point) bold type in the print edition: ideal if your organization doesn't have a logo or if the name isn't prominent in your logo. Logo and large type together are available at the special price of $129.

Your Address: The address of your main office. List additional addresses in the contacts section.

Your Descriptive Paragraph: Tell the media who you are and what you do. Fifty (50) words are included in your standard rate. Additional words are $5 each.

Your French-language Descriptive Paragraph: Tell the French-speaking media you encourage their calls. Add a 60-word bilingual paragraph, which appears both in the print edition and on SOURCES SELECT Online, for $99.

Your Contacts: Vital! Include the names and numbers of all personnel and offices in your company or organization who are able to field media calls in their area of expertise. Your basic listing entitles you to include 15 contacts; additional contacts are $25 each.

Your Communications Co-ordinates: In your contact information, list at least one after-hours or pager number to make it easy for journalists working in any of Canada's six time zones to reach you.

Don't forget your fax and other helpful numbers, such as toll-free, pager, and cellular phone, as well as your E-mail address(es) and your website.

Your website: If your organization has a website, don't forget to include the URL in your listing. For $25 a year, a direct link can be set up from your Sources listing to your company's own website: a simple but powerful search engine optimization tactic that will raise the ranking of your site.

The Subject Index: Helping journalists find you
Your subject index headings are the most important feature of your listing. Your choice of headings:
Tells journalists, editors and researchers you have expertise in the subject they are looking up, and;
Leads them directly to your company or organization.

More than 20,000 carefully chosen headings reflecting an extremely wide diversity of topics are available to you in the Sources Subject Index. A Subject Index Advisory Board reviews headings to make sure they reflect recent developments as well as current norms in the information sciences.

To help you find the subject headings most relevant to your areas of expertise and concern, we have developed lists of headings arranged by broad category (e.g. Law, Health, Science and Technology) and by somewhat more defined sub-category (e.g. Criminal Law, Dentistry, Computers). You can look at and download the lists of headings from this Web site.

If you need more than 40 subject headings to fully describe your organization, you may list yourself under additional headings at $5 per heading.

Remember, the number of calls you'll receive from the media directly relates to the number, newsworthiness and specificity of your headings.

If you'd like to discuss your headings further, feel free to call Sources at (416) 964-7799.

Other information which may help you

Phone: (416) 964-7799
Fax: (416) 964-8763

Mail: 489 College Street, Suite 305, Toronto Canada M6G 1A5

www.sources.com