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Our business is helping you to promote your business

SOURCES is a service that helps businesses, organizations, and individuals to be known for their expertise.

Established in 1977 as a directory of expert sources for the media, SOURCES has evolved into a major Internet portal featuring leading professionals and businesses in almost every field. Thousands of journalists, media buyers, market researchers, businesses, and consumers use SOURCES to find the people who can answer their questions and solve their problems.

Being in SOURCES is an indispensable element of a proactive marketing or media strategy. It is indispensable because it works. Hundreds of organizations, institutions, businesses, and individuals are members of SOURCES because it works for them. And thousands of users a day use SOURCES to find experts and contacts because it works.

SOURCES is an extremely powerful tool all on its own. SOURCES also complements and magnifies your other efforts to publicize yourself.

You are able to optimize your online marketing efforts with keywords that correspond to the search terms people use to find your services or products.

If you have a website, your SOURCES listing is virtually guaranteed to increase your visibility in Google searches.

If you have information sheets or articles or media releases about your business organization, you can get them out to a wider audience by publishing them on SOURCES and sending them out through the Sources RSS newsfeed.

If you publish newsletters, DVDs, books, magazines, or reports, you can promote them through the Sources Newsstand and Sources Bookshelf.

If your organizations holds events you want the media to cover, you can use the Sources Calendar to publicize them.

How does SOURCES work?

The heart of the SOURCES service is the SOURCES directory (online and print), the tool used by thousands of journalists, researchers, businesses, and consumers when they need to find experts or qualified professionals.

When you are in SOURCES, you ensure that searchers will find you. The SOURCES INTELLIGENT SEARCH system is designed to ensure that searchers find your SOURCES profile when they do a Google search on your key topics.

Your SOURCES landing page is customized to give searchers exactly what they need, including:
A concise description of your business or yourself telling them who you are and what you do. Sample profiles: #1 #2 #3 Your complete contact information. A list of your services and areas of expertise.

Optional elements you can add to your SOURCES profile include:

  • A direct link from your SOURCES page to your own website
  • Your logo or your photo
  • Video and audio clips. Sample video from Sources member: #1

To include yourself in SOURCES, or for more information, call 416-964-5735, fill out the online membership form, download or print the PDF form, or visit

More information?

Sources is the online directory that helps journalists find knowledgeable experts and sources. Use Sources to reach the media with your message, send out news releases, publicize your events, raise your profile, spotlight your expertise, and get publicity. is used by reporters and the news media, and also by the public to find reliable information and proven professionals, practitioners, and businesses. More information here; membership form here.