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Sources Media Training

Sources is the best way to get media attention. Now we are offering courses to ensure you are fully ready when reporters call.

We have a strategic alliance with North Americas #1 media trainers. Sources clients can now have the same high-quality media preparation that is used by 8 heads of government, three dozen cabinet ministers, approximately 4,000 federal and provincial officials and blue chip corporations on five continents.

Participants will learn about:

We can simulate all media venues including:

  • Message making
  • Staying newsworthy
  • Safe spokesperson techniques
  • Preparation and relaxation techniques
  • Media ethics and expectations
  • Talk shows
  • Double enders
  • Stand up interviews
  • Print columnists
  • Videographers
  • Editorial board

When you sign up, you will immediately receive the critically acclaimed book Media Relations, by course leader Dr. Allan Bonner, a workbook and pocket guide to get you started.
In the training session you’ll be interviewed in realistic simulations on the phone and in person. You will receive a tape of your performance for private review.

$625 +GST - Regular Rate

$495 +GST - Sources Members

10% discount for two or more participants from the same organization

Course are also available on: Speaking and Presentation Skills, Writing, Risk & Crisis Management, Appropriate Dispute Resolution (ADR) and/or Negotiation.

Ask about our customized and in-house course to suit your particular needs which we run from coast to coast.

Watch video clips of actual training sessions:

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Bonner's Lemon Law
Verbal Karate

Power of Non-Verbal Communication

Clarity of Communication

Caring, Knowledge and Action

Top Ten Positive Gestures

You will remember the course leaders from The National News, Hourglass, Metro Morning, Ontario Morning, provincial legislatures, Morningside and Canada’s largest major daily newspapers. These are exactly the assignment editors, anchors and writers you want to reach. Now, Sources ensures they work for you.

Course Leaders

And Comments...

a Hal Jones. Hal’s work in journalism has taken him to seventy countries on five continents. He was senior correspondent for CBC in London, Moscow and Washington. Hal has also been seen and heard on CNN, NPR, the BBC and Australia’s ABC. Born in British India and educated in Great Britain, he began his career with newspapers in England and Canada. He has met or interviewed several heads of state including US Presidents Ford, Carter, Reagan and Bush. Hal divides his time between his home and assignments in Europe and Stratford, Ontario.

a Dr. Allan Bonner. Allan’s career in journalism was almost evenly divided between the network and local level, the public and private sector, and radio and TV. Allan anchored major news programs from CBC Vancouver to the Maritimes, culminating in his work on The National News and Morningside. He was also Canadian correspondent the RKO radio networks in the US. His writes a regular column for America’s largest circulation political magazine, Winning Campaigns, and is regularly published in major papers in Calgary, Toronto and Ottawa. He was a commentator on the 2006 Canadian election for Newsworld’s “Politics”, Global, BBC, The National, and NBC Nightly News. Allan is based in Toronto.

a Bill Akerley. Former legislative reporter for CHSJ TV in New Brunswick, radio station manager and bureau chief, Bill also managed CBC radio news in Quebec during the 1980 referendum. Bill served as Executive Assistant to three CBC Presidents. He is certified as an instructor in emergency planning, management and procedures. Bill is Ottawa-based.

"Allan challenges people to be better, more efficient, clearer. He is a good sounding board and helps people reflect on their situations".
— Dee Parkinson-Marcoux who has held senior executive and Board positions at Petro-Canada, Sunsor, Ontario Hydro and Placer Dome.

"I have personally atended at least three and commissioned several [workshops] during my time as head of the press office and in other positions. [Allan's] media relations training courses are extremely well-researched ... He has trained many senior members of the foreign service who have assumed key roles on the international stage".
— Robert Peck, Canada's Department of Foreign Affairs and International Trade.

"Allan is an excellent coach who does a supurb job in motivating his clients and preparing them for communications and/or crisis management challenges. I would recommend Allan without hesitation".
— David J. McFadden, partner, Gowlings Law Firm, founding President, Canada US Business Association.

"Allan Bonner and his team of trainers have provided our organization with outstanding media relations training... The response from some 20 participants has been overwhelmingly positive. I believe the quality of the course has contributed significantly to our reputation as being both media-friendly an dcapable of addressing difficult issues openly and competently. I commissoned these training sessions, attended one myself, and can speak highly of Allan, Joe Cote and Hal Jones for their professionalism and inside knowledge of our business".
— Christian Endemann, Manager Corporations, Canadian INtellectual Property Office, Industry Canada.

"Allan [has] a vast array of talents. He is a good listener, ethical, professinoal and reflective. I have found him extremely well read and knowledgeable in the issues facing the modern public service".
— Dan Brien, Office of the Solicitor General of Canada, former CMHC official.

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