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What people are saying about these courses

What reporters say about your course book Media Relations

Reviews of doing and saying the right thing

"It deals clearly and concisely with everything you need to know when you find yourself in the news spotlight. …Essential and Insightful".
Lloyd Robertson, CTV News

"…a must read for anyone who has to deal with the print, radio or television media".
Harold Levy, The Toronto Star

"…a university class in media relations. …a must read and reference source…. Bonner knows what he is talking about…".
Joe Bates, KVOS TV

"He advises … the SOCKO (Strategic Overriding Communication and Knowledge Objective) method of getting a message across. The phrase implies impace, something every journalist seeks with their lead, clip or headline.
SOCKO also involves assessing the news value of the item, clear thinking and looking at the big picture".
Sheri Block, Regina Leader-Post

"Filled with examples, definitions, charts and worksheets, Bonner succeeds in delivering the fundamental tools for a successful media campaign. …a professional and detailed guide for the PR professional and/or anyone who deals with the media".
Lyna Nijmeh,

"a best seller, because we know it's going to be…"
— Ann Rohmer, CP 24 Dayside

"Treat Mr. Bonner's book like a religious text and return to it again and again for guidance"
Mark Entwhistle, Prime Ministerial Press Secretary, career diplomat and Ambassador in — The Hill Times, Ottawa

"He teaches what communicators need to know about creating and delivering messages. …It's clear that Bonner understands adults learn in many ways".
— Karen Schwartz, ABC in IABC Communicator

"His gift as a communicator…is instantly apparent"
Bev Wake, The Ottawa Citizen

"…practical tips for answering tough questions from the media-perfect for anyone in the hot seat".
— Bernice Chan, Profit Magazine

About Allan Bonner

Hear what one recent participant — Bruce Stock of Debt Freedom Canada — has to say about Sources Media Training (short video clip — wmv format).

"a Mr. Fix-it who offers companies and governments advice and training about what to do when a crisis occurs".
Jean Edwards Stacey, The St. John's Telegram

Liza Fromer, City TV Breakfast TV

"Allan has the ability not only to organize thoughts but to teach people how to organize thought".
Bill Simpkins, Vice-President, Canadian Petroleum Products Institute

"Bonner is the master of the quick quote, the man who puts the quips on the lips of politicians, pundits and bureaucrats".
Mark Reid Edmonton Journal

"He's articulate and funny, combining a sophisticated grasp of psychology and pedagogical technique with a bottomless barrel of anecdotes amasses during a live that' s included many travels and few dull moments".
Mike Boone, The Montreal Gazette

Watch video clips of actual training sessions