Building a Better Landing Page: Where your click lands you
Randall Craig, Social Media and Online Strategist
Unfortunately, the conversion to a sale does not happen as often as it should, because many advertisers are completely unaware of a simple concept called the 'landing page'.
Sources Select Resources
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Unique selling proposition
Sources Select Resources Encyclopedia
The Unique Selling Proposition is a marketing concept that was first proposed as a theory to explain a pattern among successful advertising campaigns of the early 1940s.
What Guerrillas Know About USPs
The Sources HotLink
A USP is a unique selling proposition: your proprietary competitive edge stated in clear, concise terms.
How to write, print & sell your own book
A comprehensive manual on self-publishing your own book which covers all aspects of the process from writing to selling.
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