Here are some easy ways to make the most of your Sources
listing. Get the most for your public relations dollar. Think about
what your listing should include. Consider the following a checklist
for reviewing your listing or as something to pass on to members
of your organization who want to know what your Sources
listing is and what its components are designed to do.
- Your basic listing price includes a 50-word descriptive paragraph,
up to 15 contact names and numbers, and a minimum of 40 subject
headings. Additional contact names are $25 each. Extra subject
headings are $5 each. Extra words in your paragraph are also $5
- Your Descriptive Paragraph tells journalists who you
are and what you do before they call. Draw in journalists who
are just browsing through the pages of Sources for
story ideas. Make your paragraph as clear and concise as possible.
- Your Contacts are the people you select for journalists
and researchers to call. Many organizations direct media calls
through their public relations department while others select
contacts based on individual areas of expertise or choose a contact
for each major region. You decide. A contact can include: name,
title, mailing address, phone, fax, E-mail and an after- hours
phone number. The more information the better! Make sure all the
contact persons you select are aware they may be called by the
- The Subject Index leads journalists to your listing.
Sources offers a comprehensive and fastidiously
maintained subject index with carefully and appropriately selected
headings for you to choose from. Your listing will include at
least 40 subject headings - they will direct journalists to your
listing when they are preparing a story in your area of expertise.
Think of it as 40 times the coverage!
- A French-language Paragraph allows you to reach Sources
users in Canada's other official language. It's only $99 per year
and includes up to 60 words.
- Your Logo or Photograph appears at the top of
your Sources listing and catches the attention of
Sourcesusers. Over 80% of our listees choose to
include this eye-catching feature. Black and White logos cost
only $99 per year.
- For organizations without a logo, or with logos which don't
include the organization's name, Large Type (27.5 point type)
also draws attention to your Sources listing. For
only $49 a year it's a bargain.
- If you have a WWW site, be sure to include the URL in your
basic Sources listing. Additionally, you can "hotlink"
your site for only $25 per year. A hotlink establishes a direct
link from your Sources online listing to your company's
own WWW page. Instantaneous and hassle- free, a great bargain!
Remember, you can contact us to make changes to your online listing
at any time. Always make sure that your listing information is
accurate and up-to-date. During the last year, over 200 new individuals
and organizations signed up for the Sources service.
We welcome them and will continue to help these and all of our
clients to expand their media relations profile. We are the source
for Canadian journalists. Let us work for you!
Getting the most
out of your Sources Listing
find you: Getting the most from the Subject Index
directly with Canadian journalists
Sources magnifies your Internet visibility