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Sources Bookshelf
 MediaSpeak The bold New Guide to Public Relations and Reputation Management
Taylor, Ian Publisher: LB Publishing Services Year Published: 1999 Pages: 212pp ISBN: 0-9697369-2-4 Library of Congress Number: HM263.T36 Dewey: 659.2 In order to deal with the news media messengers, we need to manage our message -- the strategy, the choice of words and the delivery of those words. Subject Headings
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