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Sources Bookshelf
MediaSpeak
The bold New Guide to Public Relations and Reputation Management
Taylor, Ian
Publisher: LB Publishing ServicesYear Published: 1999
Pages: 212pp ISBN: 0-9697369-2-4
Library of Congress Number: HM263.T36 Dewey: 659.2
In order to deal with the news media messengers, we need to manage our message -- the strategy, the choice of words and the delivery of those words.
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