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Copy Writing: Experts and Sources
Sources Directory - Subject Index


News Releases

Marketing Internships - Toronto
2009-06-09
Sources
Sources offers a four- to six-month unpaid marketing internships in Toronto. Tasks may include web-based marketing, social networking, identifying and contacting prospective clients, web page design, ...

Sources Select Resources

Communications Arts: The Science of Plain Language
Article
1998
Sources
Plain language writing is a process that considers the needs of the readers, the purpose of the document, the message to be delivered and the constraints upon the writer.
Copywriting
Sources Select Resources Encyclopedia
Article
Getting Ink for Your New Product
Slaunwhite, Steve
Article
2004
Sources
Get media coverage of your product.
HotLink Resource Shelf #16
Article
2000
Sources
Reviews of books on writing and presentations.
HotLink Resource Shelf #26
Article
2003
Sources
Reviews of public relations books.
Marketing Internships - Toronto
Sources News Release
Article
2009
Sources
Sources offers a four- to six-month unpaid marketing internships in Toronto. Tasks may include web-based marketing, social networking, identifying and contacting prospective clients, web page design, ...
The Princess and the Press
How to write a news release that will make you the belle of the ball
Cowan, Kirsten
Article
2001
Sources
Your relationship with the press might not be a fairy tale, but it definitely doesn't have to be horror story: How to write a news release that will make you the belle of the ball.
Put it in writing
Fenske, Lynn
Article
Sources
Top five tips for writing press releases.
Put it in Writing
Fenske, Lynn
Article
Sources HotLink
Advice on writing news releases.
3 Keys to Keeping Your Marketing and PR Writing on Strategy
Slaunwhite, Steve
Article
2004
Sources
How do you ensure that your marketing and PR piece isn't just pretty prose?
Using History to Write Powerful Leads
Slaunwhite, Steve
Article
2004
Sources
Using history in writing marketing and PR communications.
Words That Work
Charvet, Shelle Rose
Article
2010
Sources HotLink
Despite sea change in customer attitudes, companies are still talking down to their clientele. All it takes is a subtle shift in your marketing language to produce noticeable results.
Writing for broadcast
Article
1998
Sources
Avoid the common pitfalls.

Sources Bookshelf

Money Making Marketing
Finding the People Who Need What You're Selling and Making Sure They Buy It
Lant, Dr. Jeffrey
Book
1991
Practical advice on marketing.
The Online Copywriter's Handbook
Bly, Robert W.
Book
2002
Bly concentrates on the Internet and provides everything that's needed to write great copy for online applications.
The Public Relations Writer's Handbook
Aronson, Merry; Spetner, Don
Book
1993
Start and Run a Copywriting Business
Slaunwhite, Steve
Book
2005
A resource for writers interested in selling their services in a commercial arena.
Writing for the Internet
Dorner, Jane
Book
2002
Internet communications don't read the same as print communications.
Writing For the Web
Kilian, Crawford
Book
1999
Kilian puts communication before flash.


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