IAB Canada is the national organization of Internet publishers, advertisers and agencies that acts as the national advocate representing companies engaged in selling advertising on Internet-based media. IAB Canada provides advertisers and marketers with a forum for evaluating and shaping the direction of the Internet advertising industry in Canada; provides an industry-wide view of key developments about Internet advertising and interactive media; promotes the value of Internet advertising to advertisers and advertising agencies, and serves as an educational resource through which advertisers and marketers can further their Internet knowledge and gain a competitive edge in the marketplace.
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