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The Canadian Franchise Association (CFA) Helps Small Businesses Become National Brands

October 7, 2013

CFA’s How To Franchise Your Business Seminar in Toronto on October 24 guides entrepreneurs to become successful franchisors

(Toronto, ON) October 7, 2013… For many small business owners, franchising provides a fast and cost efficient way to grow their businesses and expand across Canada and beyond. To assist entrepreneurs looking to gain market share through franchising, the Canadian Franchise Association (CFA) offers its full-day How to Franchise Your Business seminar. This year’s seminar will take place during small business month on October 24 at the SW Hotel Toronto Airport at 5400 Dixie Road in Mississauga, Ontario.

“As a growth strategy, franchising allows the small business owner to expand faster and with less capital than other business models,” says Lorraine McLachlan, CFA’s President and CEO. “For over a decade, CFA’s How to Franchise Your Business seminar has been empowering entrepreneurs with the resources, strategies and expert advice they need to transform their businesses into successful franchise systems.”

Before launching a franchise program, prospective franchisors should consult legal, financial and franchise experts to ensure their concept can be franchised and to assist in the development of legal documents, operations manuals, training materials and more. By offering access to all of these experts at a fraction of what it would cost to consult each one separately, CFA’s How to Franchise Your Business Seminar is a can’t-miss event for any business owner looking to expand through franchising.

Topics at the How to Franchise Your Business Seminar include:
• What exactly is happening in the Canadian franchising environment? Trends and recent developments.
• Ensure you attract the best. Strategies for marketing to potential franchisees.
• Don't forget about the law. The legal side of franchising and avoiding the pitfalls.
• Money is always an issue. Financing the franchise and dealing with bankers.
• Been there, done that! Dos and don’ts from Teresa Patricio, Director, Franchise Development at Second Cup, an Ontario-based chain of cafés that has successfully expanded across Canada with over 360 locations.

This year’s full line-up of speakers includes:

• Financial Representative: Judy Vandenburg, RBC Royal Bank
• Franchisor: Teresa Patricio, Second Cup Ltd.
• Franchise Lawyer: Larry Weinberg, Cassels Brock & Blackwell LLP
• Franchise Consultant: Marietta Snetsinger, Ascend Franchise Solutions
• Moderator: Joseph Adler, Hoffer Adler LLP

Attendees will also come away with a comprehensive Resource Package with articles, guidelines and publications to assist them as they transition to a franchise business model. For more information visit,

How to Franchise Your Business in Toronto
Dates: Thursday, October 24
Time: 9:30 a.m. to 3 p.m.
Location: The SW Hotel Toronto Airport, 5400 Dixie Road, Mississauga, Ontario
Cost: $199 +HST

How to Franchise Your Business in Toronto Sponsors
Cassels Brock & Blackwell LLP
Toronto Star

About the Canadian Franchise Association (CFA)
With almost 550 corporate members nation-wide, representing many of Canada’s best-known brands, the Canadian Franchise Association is the national voice for franchising in Canada and works with all levels of government to ensure the development of industry-made solutions. CFA promotes excellence in franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence. For more information, visit

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To attend or for more information, contact:

Kenny Chan
Director, Communications
Tel: 800-665-4232 ext. 232

For more information contact:
Kenny Chan
Director, Communications
Canadian Franchise Association
Phone: 416-695-2896 ext. 232

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Canadian Franchise Association


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