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Little Kickers Wins Grand Prize in 2014 Canadian Franchise Association Awards of Excellence in Franchising

April 10, 2014

(Toronto, ON) April 11, 2014… The Canadian Franchise Association (CFA) ( is pleased to announce that Little Kickers is the Grand Prize winner of the 2014 CFA Awards of Excellence in Franchising. Considered the pinnacle of franchise achievement in Canada and the highest recognition a franchise system can receive from CFA, the CFA Awards of Excellence in Franchising are given annually to franchise systems that have demonstrated the strongest, most mutually rewarding relationships with franchisees. The Grand Prize was presented to the children’s soccer franchise on April 7, 2014 during a gala awards presentation dinner at the 23rd annual CFA National Convention in Niagara Falls, Ontario.

“We are absolutely delighted to have won these awards, which highlight the great relationships we have built with our franchisees and the strength of our network overall,” says Frank Stanschus, Chief Operating Officer, Little Kickers. “We now have franchisees across Canada and our wide range of class locations and times enables our customers to find many more classes in their local areas. Through our dedicated franchise partners, Little Kickers has made good on our promise to provide as many kids as possible with a positive introduction to sport.”

Open exclusively to CFA Franchise System members who have been franchising for three years or more, the CFA Awards of Excellence in Franchising recognize excellence in franchise operations. Winning systems must demonstrate a dedication to superior franchisee relations, leadership, business planning, marketing, training and support, ongoing operations and communications.

“The CFA Awards of Excellence in Franchising truly set a benchmark for franchises throughout Canada and we are honoured to present the awards to this year’s winners,” says Lorraine McLachlan, CFA President and Chief Executive Officer. “A solid relationship between franchisor and franchisee is vital to the system’s success and Little Kickers’ results demonstrate they offer outstanding support to their franchisees.”

This year, over 50 CFA member franchise systems participated in the CFA Awards of Excellence in Franchising competition. The winning franchise systems are decided based on the results of a survey completed by CFA member franchisors and franchisees about their experiences with their franchise system. The CFA Awards of Excellence in Franchising is sponsored by CFA and administered by the Association Resource Centre, a third-party research firm.

The CFA Awards of Excellence in Franchising competition includes four categories to enable franchise systems to be rated against their peers. Entries are separated into Traditional Franchises (i.e. those with bricks and mortar locations) and Non-Traditional Franchises (i.e. mobile, home-based, etc.). Within these groups, entrants were grouped based on the length of time the franchise system has been operating (3 to 10 years and 11+ years). These categories reflect the wide range of franchise opportunities in today’s marketplace and create a more even playing field for the ranking of each entry. The CFA Awards of Excellence in Franchising Grand Prize is awarded to one of the category Gold winners.

The 2014 CFA Awards of Excellence in Franchising winners are:

2014 CFA Awards of Excellence in Franchising Grand Prize
Little Kickers

Traditional Franchises (i.e. bricks and mortar locations)
New / Emerging (franchising 3 - 10 years)
Gold: Browns Socialhouse
Silver: Comfort Keepers
Bronze: The Symposium Café Restaurants

Mature / Established (franchising 11+ years)
Gold: White Spot Restaurants
Silver (Tie): FASTSIGNS International Inc. and Pizza Nova Takeout Ltd.
Bronze: Edo Japan

Non-Traditional (i.e. mobile, home-based, etc.)
New / Emerging (franchising 3 - 10 years)
Gold: Little Kickers
Bronze: Aussie Pet Mobile Canada

Mature / Established (franchising 11+ years)
Gold: Home Instead Senior Care
Silver: CertaPro Painters
Bronze: Par-T-Perfect Party Planners

“The CFA Awards of Excellence in Franchising program celebrates the relationship between franchisees and franchisors,” McLachlan continues. “These awards are about education, CFA’s members’ commitment to excellence, and highlighting the fact that, when the franchisor and the franchisees work together, there is no better way to do business. This is what CFA is all about. It reflects our core values: how to do franchising right.”

For more information about the CFA Awards of Excellence in Franchising and a list of past winners, visit

About the Canadian Franchise Association (CFA)
The Canadian Franchise Association (CFA) is the recognized authority on franchising in Canada. With almost 600 corporate members nation-wide, representing many of Canada’s best-known brands, CFA is the indispensable resource for the franchise community and advocates on behalf of franchisors and franchisees in Canada to enhance and protect the franchise business model. CFA promotes excellence in franchising and educates Canadians about franchising, specific franchise opportunities and proper due diligence through its many events, programs, publications, and websites ( and

About Little Kickers
Little Kickers educational soccer programs provide over 35,000 kids a week aged from 18 months – 7 years with a fun, positive introduction to sport. In addition to providing kids with a solid foundation from which to build their soccer skills, the program also promotes the development of key early learning skills such as colour and number recognition, sharing, following instructions and teamwork. The emphasis the classes place on fun rather than competition is reflected in Little Kickers’ “Play not Push” philosophy. The program was founded in the UK in 2002, and is now headquartered in Toronto and operates through a network of over 200 franchisees in 16 countries. For more information about Little Kickers please visit our website at or contact our Marketing Manager, Crystal Hartog at or on 647-346-5733.

For more information contact:
Crystal Hartog
Marketing Manager
Little Kickers
Phone: 647-346-5733

Kenny Chan
Director, Communications
Canadian Franchise Association
Phone: 416-695-2896 ext. 232

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