Joint Media Advisory
March 18, 2019
PROMISE of better health delivered to mothers and newborns in Africa
The Promoting Maternal, Newborn, Infant and Child Sustainable Health Efforts (PROMISE) project, now in its third year and the success of the work, provided through a unique Canadian consortium of charities, has saved the lives of many newborns and mothers.
In Ghana, Malawi and Rwanda, an integrated approach focusing on health-service delivery and utilization, as well as improved nutrition, has changed the lives of families and communities. Stigmas around using health clinics, along with including fathers in maternal and newborn care, unheard of due to outdated attitudes in the past, has now led to a dramatic improvement in child mortality rates in the three nations.
The stories that exemplify the changes will be shown in a documentary preview on April 5th. this will give insight at what the PROMISE project has accomplished, through the real-life people who have been impacted.
WHO: Christian Childrens Fund of Canada (CCFC), ADRA Canada and Emmanuel International Canada.
WHAT: Press Conference: PROMISE Project a success to be outlined and stories of families helped being featured in the new documentary to be previewed.
WHERE: Christian Childrens Fund of Canada office,
1200 Denison Street, Markham, ON.
WHEN: Friday April 5th, 2019, 1:00 p.m.,
WHY: To announce the success of PROMISE, a unique consortium of three agencies that have reduced maternal and child mortality rates in their countries of operation in Africa, undertaken with the financial support of the Government of Canada, through Global Affairs Canada.
Phillip Crawley Chief Executive Officer and Publisher, The Globe and Mail
Patrick Canagasingham Chief Executive Officer (CCFC),
Phil Tanner, Senior Director, Policy and Government Relations(CCFC),
Stephen Matthews, Executive Director, ADRA Canada
Richard McGowan, Executive Director, Emmanuel International Canada.
Promoting Maternal, Newborn, Infant and Child Sustainable Health Efforts (PROMISE)
The $6.6-million Promoting Maternal, Newborn, Infant and Child Sustainable Health Efforts (PROMISE) initiative aims to reduce maternal and child mortality in Ghana, Malawi and Rwanda through an integrated approach focusing on health-service delivery and utilization as well as improved nutrition. It promotes respectful and supportive maternity care, as well as mother and baby-friendly environments. It also fosters engagement by fathers and ensures supportive supervision for new mothers. The initiative is being implemented through a consortium led by the Christian Childrens Fund of Canada in partnership with ADRA Canada and Emmanuel International Canada.
http://promiseworthkeeping.caFor more information contact
Manager Media/Public Relations Office Canada
Cell: 647 970 2326
Website: http://promiseworthkeeping.caClick here to view our Sources Listing: