CBP Recommends to Canadian Government to Adopt a “No One Left Behind” Mentality when Entering the Digital Age

July 20, 2010

TORONTO – Out with the old, in with the new? Not according to the Canadian Business Press (CBP). From May 10th to July 13th, the Canadian Government hosted, Digital Economy Strategy Consultations, an online national consultation aimed at building consensus among governments, the private sector, academia and the Canadian public in developing a digital economy strategy.

The CBP contributed a submission on Improving Canada’s Digital Advantage. The major recommendations are as follows:
• The government must remain impartial and provide equal funding for traditional and digital media.
• The government must recognize the need for training workers unfamiliar with new forms of communications and digital media.
• The government must develop standards for digital content formatting and delivery.

“The B2B publishing industry is neither solely print nor just digital,” said Karen Dalton, Executive Director, CBP. “Our audience is engaged in a combined information gathering process that includes print, online, mobile apps and video. The challenge the government faces in creating Canada’s digital content lies in finding a balance between traditional and new media.”

The key themes discussed during Digital Economy Strategy Consultations were:
• Capacity to Innovate Using Digital Technologies;
• Building a World-Class Digital Infrastructure;
• Growing the Information and Communications Technology Industry;
• Digital Media: Creating Canada’s Digital Content Advantage; and
• Building Digital Skills for Tomorrow.

To access a copy of the CBP’s submission on Improving Canada’s Digital Advantage, visit www.cbp.ca.

The Canadian Business Press (CBP), established in 1920 and incorporated as a not-for-profit association in 1981, is the industry association for Canada’s 740 businesses, professional and farm publications across Canada. CBP works to promote the business publishing as a medium for advertising and as a prime source of information for and about Canadian business, industry, the professions and government. Additional information is available at www.cbp.ca.


For more information contact:
Karen Dalton
Executive Director
Canadian Business Press
Phone: 416-239-1022
Email: kdalton@cbp.ca
Website: www.cbp.ca

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