Helping you get media coverage
RSS Sources Select News RSS Feed | SOURCESCalendar   

Media Relations: Rules of Engagement

When dealing with the media, always remember to:

  • Be accurate.
  • Be accessible.
  • Be consistent.
  • Be helpful and polite.
  • Don't speculate or "pretend" to know the answer.
  • Treat media deadlines as your own.
  • Treat media representatives equally. Don't play favourites.
  • Address a person, not a title.
  • Know the media's requirements.
  • Be professional.