You're listed in Sources because you want the media
to find you when they're working on a story on your issues.
Part of Sources' power is its high visibility on
the Internet. Your listing in Sources announces your
expertise not only to the reporters who do a search directly on
the Sources site, but also to journalists who do a
Google search for experts on a given topic and find your
listing through Google's search results. Sources is
a highly ranked site, so listings in Sources show
up high in the search engines' results.
Search engines like Google rank cross-indexed and linked information
as more important.
You can put this to your advantage by the simple expedient of putting
a link on your own Web site pointing to your listing in Sources.
This link automatically boosts the visibility of your listing
nudges it upwards in the search engine rankings, and makes it that
much more likely that journalists will find it.
Sources is the top Web site for Canadian journalists
and it's in the top 2% of all Web sites worldwide. Being
listed in Sources enables you to put that reach to
your advantage. Put a link to your Sources listing
on your own Web site allows you to maximize that advantage even
Setting up a link to your listing is easy:
1) Visit the Sources
site and check the exact URL of your listing. It will be in the
(The three- or four-digit number immediately in front of the .htm
is your unique Customer number which identifies your listing. Replace
in the above line with your own customer number)
2) On the appropriate
location on your own site, create a link with appropriate text and
with the above URL embedded into the link. For example, if you were
going to create a link that said See our media profile in
Sources, the link would look like this in code:
our media profile in Sources
And it would look something like this on your page:
our media profile in Sources.
If you need help, or if you'd like a graphical link rather than
a plain-text version, send us an or phone 416-964-5735.