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Top Ten Rules of Risk Communication

by Dr. Allan Bonner


1. Make risks known and familiar with stories and images

2. Don't use negatives

3. Speak at four years below the education of the audience

4. Empower the audience

5. Demystify technological risks

6. Have hourly workers explain risks

7. Show a benefit to the audience

8. Don't over promise

9. Compare standards in other jurisdictions

10. Show the goal is less risk and the progress being made

Dr. Allan Bonner is leading a series of
Media Relations Courses being presented by Sources

Find out more