1.The Press Gallery in Ottawa is the national media

2.One spokesperson is the safest route

3.Say as little as possible

4.Keep press releases to one page

5.Reporters pay attention to paid wire services

6.Media monitoring services monitor the media effectively

7.News releases get distributed to the right reporter in big media outlet

8.The host/newscaster has little say in the content

9.A news conference is a great way to reach lots of reporters

10.It's the right pitch that gets coverage or placement

Dr. Allan Bonner is leading a series of
Media Relations Courses being presented by Sources
Find out more