Sales Representative(s) Wanted

Sources, the directory of contacts for the news media, requires sales representatives immediately for a national campaign.

You will be contacting decision-makers in non-profit associations, business, and government, representing Canada's leading directory service for the news media (now in its 31st year of operation).

This is not a ‘hard sell’. You will be talking to people who want to increase public awareness of their cause, their organization, or their business, to encourage them to consider using Sources to help them earn more media attention. Media coverage is probably the most valuable kind of publicity there is -- it is based on the news value of what an organization or individual says or does, and is therefore inherently more credible than advertising. Your job is to explain how Sources can lead the media to call them, thereby complementing and magnifying their other efforts to publicize themselves. You will be helped in this by being able to point to a long list of existing satisfied clients who already use Sources to do exactly that.

This job does not require glib sales technique. It requires individuals who are prepared to work hard and make calls, who have a good working knowledge of current events, and who are good communicators. Good communication skills in this context mean listening as much as persuading: a successful call is typically one in which you spend more time listening than talking.

The most successful individuals in representing Sources have often been people who do not have a sales background. Experience in working with advocacy organizations, in political campaigns, in public relations, or in research, can be just as valuable.

To learn more about the service you would be offering to prospective clients, please look at this page about becoming a Sources media contact and explore the links, or see this article about "How Sources magnifies your Internet visibility" or have a look at one of the booklets Sources publishes about publicity and media relations.

Fax your resume, with references to 416-964-8763, or send it to the E-mail address below. If you would like to discuss the position before submitting an application, call the publisher at 416-964-7799 for more information.

Marketing Intern

Sources offers a four-month unpaid internship as a Marketing Intern. Responsibilities include copywriting, phone surveys, market research, prospecting, networking, attendance at meetings and trade shows, and helping to produce customer newsletters, Web pages, and other marketing materials.

You will gain experience in a range of marketing tasks, working for a company focused on producing services and publications for and about the news media, and for organizations looking for media attention.

You should have a flair for copywriting, an interest in the news media, an awareness of current events, and a desire to gain marketing experience. Computer and Web literacy are important attributes.

The Sources office is in downtown Toronto near Bathurst and College.

To apply or for more information, call 416-964-7799 or send an E-mail to the address below.

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