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Message Communications: Experts and Sources
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News Releases

Shifting the frame – and getting our message out
2011-09-06
Beit Zatoun
Beit Zatoun offers two workshops to help progressive communities and organizations better develop and communicate their message using the general media. Sat. Sept 24 & Sat. Oct. 29, 2011.

Sources Select Resources

Helping you reach the media
How Sources can help you get more and better media coverage
Article
Sources
Media coverage is the most valuable kind of publicity there is because it is based on the news value or information value of what you do or say, and is therefore far more credible than paid publicity ...
Message Development: Rules of Engagement
Rothstein, Al
Article
2015
This blog is an instructional guide for dealing with media. It gives tips on how to speak in front of the reporter, organizing your message, what to say and what not to say.
Sources gives you powerful tools to help you stand out from the crowd
Article
Sources
An overview of how you can use SOURCES to amplify your message. SOURCES is a media service that connects journalists, editors, writers, producers and researchers with the sources they need for their ...

Sources Bookshelf

Doing & Saying the Right thing
Bonner, Allan
Book
2004
Professional risk and crisis management.
In The News
The Practice of Media Relations in Canada
Carney, William Wray
Book
2002
Carney gives everyone, from student to seasoned practitioner, a thorough understanding of who the media are, how they work and how to approach them with stories.


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