For immediate release:
June 9, 2005
CMPA Changes Name to Magazines
TORONTO (CMPA) - Canadian Magazine Publishers Association (CMPA)
is pleased to announce it has changed its name to Magazines Canada.
The name change reflects the association's new essence and is broad
enough to suit the ever-evolving business/cultural environment.
Magazines Canada also works in both official languages, reflecting
not only the growth of the association's French language magazine
members, but also its national scope. It is specific enough to explain
what Magazines Canada does and who it serves, and at the same time,
cannot be turned into an unclear acronym that says nothing to people
unfamiliar with the association and its activities.
"Magazines Canada was integrated into CMPA as the association's
advertising services division in 2003," said Mark Jamison,
the association's CEO. "Since then, the association has not
only successfully taken on advertising services activity, but it
has also enhanced its Ottawa presence, developed a small magazines
project office, expanded consumer marketing activity, added several
new professional development programs, and provided tenant space
and shared services to the National Magazine Awards Foundation."
Members voted upon the name change during the annual general meeting
on June 9, 2005.
In July, Magazines Canada will unveil a new logo; a crisp, fresh
website at www.magazinescanada.ca;
and other communication tools to reflect the association's rebranding.
About Magazines Canada
Magazines Canada is the country's leading professional magazine
industry association, representing over 300 of the country's consumer
titles. The member-driven, not-for-profit organization strives to
serve Canadian magazines of all scope and size through ongoing advocacy
and special initiatives. It also offers extensive member services
such as small magazine direct-to-retail distribution, nationally
delivered professional development, communications, marketing and
For more information:
Communications Manager, Magazines Canada
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