About this directory...
This is the second edition of Sources, Content magazine's
directory of contacts for editors and reporters in Canada. It's
expanded, with 203 listings, including the 147 which appeared in
the first edition.
The format's improved. Listings now appear in alphabetical order
by organization name. The Subject Guide has been expanded to be
as comprehensive as possible. Users should consult the Subject
Guide to find all listed information sources on a given subject.
The contacts are listed here because it is part of their jobs to
answer questions from the news media. They've paid to be in this
directory, to help you reach them.
The first edition of Sources was well received everywhere,
although some people felt it wasn't nearly comprehensive enough.
We're the first to agree. Only two of Canada's chartered banks were
listed, for instance. What we failed to explain to readers of the
first edition is that we must charge organizations to be listed.
If the listings were free, anyone could provide a huge book at an
awesome financial loss. We must charge for listings to provide this
So as not to exclude smaller organizations, we have a democratic
sliding scale rate structure. Listings cost as little as $19.
The contacts in this book are listed because they want to be, because
they're serious about their jobs, and because they believe a well-informed
public is better for everyone.
The other criticism we received about the first edition was that
it was too Ottawa-Toronto centered. True again. Because Sources
is a national publication, it tends to attract organizations with
national operations rather than local ones. It's a fact that Toronto
is home to more head offices than any other city in Canada. Ottawa
is chock full of federal departments and agencies as well as a large
number of national association headquarters. We can't change that.
But we did inform more than 2,000 organizations from St. John's
to Victoria to Yellowknife about Sources. This edition represents
their response to date.
We welcome your suggestions and criticisms. Especially where you
feel some good contacts are absent, let us know. Better still, tell
them you think they should be in Sources.
Keep Sources handy. Over the weeks and months to come no
matter where you live, it should prove useful.
The next edition of Sources is scheduled to be mailed May
As usual, changes (such as the appointment of a new media relations
person in a listed organization) will appear in the monthly editions
of Content, under the heading "Sources Updates."
Editor and Publisher,
Content and Sources
Managing editor, Sources
here to view our Sources Listing
News Release page - The
Sources Calendar -
Search Sources Listings
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to Post Your Press Releases
Search the Sources directory to find
experts and spokespersons
Sources, 489 College Street, Suite
305, Toronto, ON M6G 1A5.
Phone: (416) 964-7799 FAX: (416) 964-8763