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New magazine celebrates life in the 'burbs
Suburban Life magazine reaches 210,000 southwestern Ontario homeowners
OAKVILLE, ONT. There's a new kid on the suburban Ontario magazine block. Suburban Life magazine fills a void in the Ontario magazine marketplace. It's not a city magazine. It's not a cottage magazine. It's a magazine that celebrates living in the suburbs giving readers great ideas on what to do, where to go and how to make living in the 'burbs bigger, better and a lot more fun.
Launched by Formula Media Group (a division of Metroland Media Group/Torstar Corp.), Suburban Life will be distributed six times per year by Metroland as a polybagged outsert with selected community newspapers to 210,000 households. It will reach suburban areas of the Golden Horseshoe ranging from Niagara to Uxbridge and Thornhill to Barrie and will be audited by the CCAB.
Publisher Brad Rome says, We are confident that advertisers will want to reach these homeowners with their advertising message. We have cherry-picked households with an average income of about $118,000. These are people who like to be busy and have money to spend on their home, vehicles, leisure and entertainment.
Editor Diane Tierney says the magazine targets active, energetic readers ages 35 to 55 with children. Our editorial topics include home and garden ideas, entertaining tips with recipes, local travel and entertainment, fashion, finance, fitness and more. These suburban readers will also appreciate that all our ideas are practical, achievable and affordable. We also profile suburban celebrities such as well-known actors, athletes and media personalities who tell why they enjoy living in the suburbs.
The magazine's first issue (which can be viewed online at www.suburbanlife.ca) profiled HGTV host Mike Holmes of Halton Hills, Ont., Global TV news anchor Anne-Marie Mediwake of Oakville, Ont., and Toronto Argonaut Tony Miles of Burlington, Ont. Other articles included best vehicles for commuting, local live shows to see, attractions to visit, backyard outdoor kitchens; home equity financing, lingerie for not-so-desperate housewives, brunch recipes, top golf courses, newest cameras and much more in 20 major features and columns.
The magazine also promotes its website throughout the publication so readers can find even more ideas on things to do in suburbia beyond what they read in the magazine.
Advertising sales director Steve Carey says, Suburban Life homeowners live in detached homes with a garage and backyard. They like to spend money on things like improving their home and having a vehicle that serves them well for commuting or visiting local attractions. Many issues will include a specially-themed advertising supplement that complements the season.
A full-page advertisement costs $9,750. Advertisers can also visit www.millionsofreaders.com for all Metroland readers' specific buying habits.
Formula Media Group also publishes Carguide/Le Magazine Carguide, World of Wheels, Canadian AutoWorld, Boatguide, Boating Business, Ports Cruising Guides, West of the City, Ideal Home and many other custom client publications and show guides.
www.formulamediagroup.com or www.suburbanlife.ca
Magazine cover image available on request.