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Sources 28

Publisher's Newsletter

Endlessly fascinating secret weapon a rare treat

Barrie Zwicker - July 1991



"Secret weapon." "Life saver." "Endlessly fascinating." "Rare treat."

All recent descriptions of SOURCES by well-wishing users of this directory.

We have no attention of hiding our light under a bushel, even if we could find a bushel around here.

Writes Gladys Pollack. associate editor of editorial research at Reader's Digest Magazines Limited, located at 215 Redfern in Westmount, Quebec:

"As a researcher, I would be dead-in-the-water without my copy. ln fact, many of my sources ask me how I knew of them, and add, 'Was it through SOURCES?' Our editorial department is most indebted to you."

Meanwhile, from away over in another office in the same building, writes Waded Bashour, research editor for special books at The Reader's Digest Association (Canada) Ltd.:

"I do need SOURCES, my research 'secret weapon.' I refer to it daily to answer the incessant queries from Editorial or Copy Desk. I have even made some good friends among the resource people I contacted through SOURCES. I consider my research tools incomplete without my trusty PC, some paper, a telephone and my copy of SOURCES."

From Colin Muncie, editor of Maclean-Hunter's advertising trade book Marketing: "We love it."

Our hearts went pit-a-pat when Ellen Lupu, associate editor of superromance(!) at romance publishers Harlequin Enterprises Ltd., wrote of SOURCES that she always keeps it "close by." Like, next to her heart? This is romance a publisher warms to.

Close to another world, the world of mining, is Patrick Whiteway, editor of Canadian Mining Journal published by Southam Business and Communications Group Inc. Guess what he and his staff use when mining for information? Yes, SOURCES, which Patrick calls "useful and reliable." Well, when you're down that far beneath the surface, you've got to be.

Must be true also over at Maclean Hunter's Civic Public Works where editor Fiona Hendry writes of SOURCES: "It's been a life saves for me on a number of occasions: "

From Jon Newton, office electronics editor for Laurentian Technomedia Inc.: "Two words describe SOURCES. Absolutely indispensable." He adds: "Keep on doing what you do so well."

From Maxwell Macmillan Canada, editor Jane A. Clark writes that SOURCES is "extremely useful" for both editorial and photo research purposes, "and it comes through for us unfailingly. The index, in particular, facilitates every quest, providing a dizzying (and often astonishing) selection of possible contacts."

Editor Clark also fords SOURCES "endlessly fascinating: " No more fascinating than the range of journalistic research our users are engaged with, we would say.

Wendy Priesnitz is owner of a company, Wendy Priesnitz & Associates, that publishes four national periodicals. The enterprising Priesnitz refers to the "invaluable" SOURCES "about once a week as a source of editorial leads and ideas." There's an idea we keep promoting. Anyone with a copy of SOURCES cannot be without numerous story ideas.

From Edges magazine, which deals with new planetary . publisher William Staples writes that he does "not refer to SOURCES a lot in a period of a month." He concludes, however, that "SOURCES often provides the exact information I need at critical times."

And we do live in critical times.

Marilyn Crabbe, eastern field editor for Country Guide, the Farm Magazine, "couldn't survive without SOURCES."

Editor-in-chief D. P. Ryan writes that his staff at The Defence Associations' National Network News "makes reference to SOURCES on a daily basis."

At Ottawa Business News the twice annual updating of SOURCES is a "rare treat," writes editor Tom Wilson.

At Sales & Marketing Management in Canada editor John Mason finds "one centralized information handbook mom important and valuable than ever before." He adds: "Just having the latest issue on my bookshelf is reassuring"

Another Mason, Edward, over at Canadian Plastics: "Yes! I like/want/need SOURCES."

News editor Patty C. Rivera at The Catholic Register especially singles out Parliamentary Names & Numbers as "a most useful reference for our staff."

Sorting the wheat from the chaff at feisty, fascinating Cape Breton's Magazine is Ronald Caplan "SOURCES is one of the few free items that comes in that I do not consider kindling."
.
At Canadian Business we hear from Betty Lee: "Quite frankly, I couldn't work as efficiently as I do now without the help of SOURCES."

Space, not humility, prevents us from extending this part of the Publisher's Newsletter. Thanks to the many others who have let us know this directory is ap- and why.

 

We love hearing from you

Phone, fax or write about organizations you think should be listed. That's just about our favourite communication. Phone fax or write them too!

Tell anyone you know who should be receiving SOURCES to call, fax or write us. We're frankly amazed to learn from time to time that an editor, reporter or researcher hasn't heard of SOURCES. Or doesn't have his or her own copy handy. That's important. It's hard to "turn to SOURCES first" if it isn't handy. Editors, reporters and researchers can receive SOURCES free. Others pay the single copy or sub price (see the masthead for prices). Our distribution aim every edition: get the right number of copies to the right people.

Consequently, keep us informed of your address changes.

Let us know how you use SOURCES.

Share suggestions to help us improve. Kirsten J. Smith, librarian for the 14-bureau national/international Southam News agency, told us how useful SOURCES is for Southam's staff of 20, including the graphics department which especially appreciates the logos in the listings. Kirsten also took the time to share specific criticism of the listing Subject Index. Most helpful.

"Two words describe SOURCES. Absolutely indispensable. Keep on doing what you do so well."

"SOURCES often provides the exact information I need at critical times."

"I am still eligible for a free copy of SOURCES, and most definitely wish to receive a copy. As a researcher, I would be dead-in-the-water without my copy. In fact, many of my sources ask me how I knew of them, and add, 'Was it through SOURCES?"

"Thanks ever so much for providing this service. Our editorial research department is most indebted to you."

"SOURCES -- We love it."

"I appreciate the features in SOURCES as well, particularly the last one on Thomas Berry."

"As owner of a company that currently publishes four national periodicals (and editor of those publications), as well as a freelance writer, I have been pleased to receive SOURCES for the past many years. It is referred to about once a week as a source of editorial leads and ideas."

"Believe me, I do need SOURCES, my research "secret weapon". I refer to it daily to answer the incessant queries from Editorial or Copy Desk. I have even made some good friends among the resources people I contacted through SOURCES. Today, I consider my research tools incomplete without my trusty PC, some paper, a telephone and my copy SOURCES."

 



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