Endlessly fascinating secret weapon
a rare treat
Barrie Zwicker - July 1991
"Secret weapon." "Life saver." "Endlessly
fascinating." "Rare treat."
All recent descriptions of SOURCES by well-wishing
users of this directory.
We have no attention of hiding our light under a bushel, even if
we could find a bushel around here.
Writes Gladys Pollack. associate editor of editorial research at
Reader's Digest Magazines Limited, located at 215 Redfern
in Westmount, Quebec:
"As a researcher, I would be dead-in-the-water without
my copy. ln fact, many of my sources ask me how I knew of them,
and add, 'Was it through SOURCES?' Our editorial department
is most indebted to you."
Meanwhile, from away over in another office in the same building,
writes Waded Bashour, research editor for special books at The
Reader's Digest Association (Canada) Ltd.:
"I do need SOURCES, my research 'secret weapon.'
I refer to it daily to answer the incessant queries from Editorial
or Copy Desk. I have even made some good friends among the resource
people I contacted through SOURCES. I consider my
research tools incomplete without my trusty PC, some paper, a telephone
and my copy of SOURCES."
From Colin Muncie, editor of Maclean-Hunter's advertising trade
book Marketing: "We love it."
Our hearts went pit-a-pat when Ellen Lupu, associate editor of
superromance(!) at romance publishers Harlequin Enterprises Ltd.,
wrote of SOURCES that she always keeps it "close
by." Like, next to her heart? This is romance a publisher warms
Close to another world, the world of mining, is Patrick Whiteway,
editor of Canadian Mining Journal published by Southam Business
and Communications Group Inc. Guess what he and his staff use when
mining for information? Yes, SOURCES, which Patrick
calls "useful and reliable." Well, when you're down that
far beneath the surface, you've got to be.
Must be true also over at Maclean Hunter's Civic Public Works
where editor Fiona Hendry writes of SOURCES: "It's
been a life saves for me on a number of occasions: "
From Jon Newton, office electronics editor for Laurentian Technomedia
Inc.: "Two words describe SOURCES. Absolutely
indispensable." He adds: "Keep on doing what you do so
From Maxwell Macmillan Canada, editor Jane A. Clark writes that
SOURCES is "extremely useful" for both
editorial and photo research purposes, "and it comes through
for us unfailingly. The index, in particular, facilitates every
quest, providing a dizzying (and often astonishing) selection of
Editor Clark also fords SOURCES "endlessly fascinating:
" No more fascinating than the range of journalistic research
our users are engaged with, we would say.
Wendy Priesnitz is owner of a company, Wendy Priesnitz & Associates,
that publishes four national periodicals. The enterprising Priesnitz
refers to the "invaluable" SOURCES "about
once a week as a source of editorial leads and ideas." There's
an idea we keep promoting. Anyone with a copy of SOURCES
cannot be without numerous story ideas.
From Edges magazine, which deals with new planetary . publisher
William Staples writes that he does "not refer to SOURCES
a lot in a period of a month." He concludes, however, that
"SOURCES often provides the exact information
I need at critical times."
And we do live in critical times.
Marilyn Crabbe, eastern field editor for Country Guide,
the Farm Magazine, "couldn't survive without SOURCES."
Editor-in-chief D. P. Ryan writes that his staff at The Defence
Associations' National Network News "makes reference
to SOURCES on a daily basis."
At Ottawa Business News the twice annual updating of SOURCES
is a "rare treat," writes editor Tom Wilson.
At Sales & Marketing Management in Canada editor John
Mason finds "one centralized information handbook mom important
and valuable than ever before." He adds: "Just having
the latest issue on my bookshelf is reassuring"
Another Mason, Edward, over at Canadian Plastics: "Yes!
I like/want/need SOURCES."
News editor Patty C. Rivera at The Catholic Register especially
singles out Parliamentary Names & Numbers as "a
most useful reference for our staff."
Sorting the wheat from the chaff at feisty, fascinating Cape
Breton's Magazine is Ronald Caplan "SOURCES
is one of the few free items that comes in that I do not consider
At Canadian Business we hear from Betty Lee: "Quite
frankly, I couldn't work as efficiently as I do now without the
help of SOURCES."
Space, not humility, prevents us from extending this part of the
Publisher's Newsletter. Thanks to the many others who have
let us know this directory is ap- and why.
We love hearing from you
Phone, fax or write about organizations you think
should be listed. That's just about our favourite communication.
Phone fax or write them too!
Tell anyone you know who should be receiving SOURCES
to call, fax or write us. We're frankly amazed to learn from time
to time that an editor, reporter or researcher hasn't heard of SOURCES.
Or doesn't have his or her own copy handy. That's important. It's
hard to "turn to SOURCES first" if it isn't
handy. Editors, reporters and researchers can receive SOURCES
free. Others pay the single copy or sub price (see the masthead
for prices). Our distribution aim every edition: get the right number
of copies to the right people.
Consequently, keep us informed of your address changes.
Let us know how you use SOURCES.
Share suggestions to help us improve. Kirsten J. Smith, librarian
for the 14-bureau national/international Southam News agency,
told us how useful SOURCES is for Southam's staff
of 20, including the graphics department which especially appreciates
the logos in the listings. Kirsten also took the time to share specific
criticism of the listing Subject Index. Most helpful.
"Two words describe SOURCES. Absolutely
indispensable. Keep on doing what you do so well."
"SOURCES often provides the
exact information I need at critical times."
"I am still eligible for a free copy of SOURCES,
and most definitely wish to receive a copy. As a researcher, I would
be dead-in-the-water without my copy. In fact, many of my sources
ask me how I knew of them, and add, 'Was it through SOURCES?"
"Thanks ever so much for providing this service. Our editorial
research department is most indebted to you."
"SOURCES -- We love it."
"I appreciate the features in SOURCES as well, particularly
the last one on Thomas Berry."
"As owner of a company that currently publishes
four national periodicals (and editor of those publications), as
well as a freelance writer, I have been pleased to receive SOURCES
for the past many years. It is referred to about once a week as
a source of editorial leads and ideas."
"Believe me, I do need SOURCES, my
research "secret weapon". I refer to it daily to answer
the incessant queries from Editorial or Copy Desk. I have even made
some good friends among the resources people I contacted through
SOURCES. Today, I consider my research tools incomplete without
my trusty PC, some paper, a telephone and my copy SOURCES."
Sources, 489 College
Street, Suite 201, Toronto, ON M6G 1L9.
Phone: (416) 964-7799 FAX: (416) 964-8763
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