Wake up and smell the 21st century
by Barrie Zwicker
WE'RE EXCITED to launch, with this edition, sources
SELECT RESOURCES (see pages tabbed SE-LECT RESOURCES), welcome ISDN
Wire Service as inaugural sponsor of the new feature, and announce
the appointment of Dean Tudor (see next page) as Informatics Consultant.
These really mark the expansion of sources into new territories
of usefulness to media workers-and other information-seekers outside
their ranks who are developing the habit of purchasing and turning
Despite the recession sources continues to grow, becoming
an even richer database of human contacts accessible through a wide-ranging
This reference work will also be, increasingly, a source of information
about other databases, especially of human contacts.
The launch of SSR is the most tangible evidence in this edition.
With this edition we welcome to the listing section Macromedia,
Canada's largest database provider.
Micromedia joins databases such as Globe Information Services
(formerly Infoglnbe) and QL Systems which have found a home in
Every organization listed in sources possesses expertise.
Some maintain impressive databases of experts and some of these
are cross-indexed. Our intention is to make these even more easily
and explicitly accessible through sources.
sources will, additionally becomc a source of information
about how to "seek smarter," how to navigate the emerging
world of overlapping data-bases provided in varying formats.
An initiative such as this is more work than it perhaps appears.
It would not have been possible without a team effort. Research
co-ordinator Kate Kaufman canvassed various possibilities and dug,
dug. dug. She also worked with staffer Stacey Cohen on the reviews
side. Ad manager Philomena Stevanovic kept abreast and ran with
the ball as Managing Editor Brandi Dickman handled overall co-ordination,
art selection and design. Others contributed as well, leading up
to the partnership with ISDN.
We couldn't be more delighted to welcome the innovative ISDN Wire
Service as the exclusive sponsor of sources SELECT RESOURCES.
ISDN (Information Service Dissemination Network Limited) is Canada's
fastest-growing news dissemination bureau. It distributes information
on behalf of its client companies and other organizations to the
news media across Canada.
ISDN's distribution reaches thousands of outlets, including community
newspapers, radio and TV stations and trade publications as well
as, obviously, the large metropolitan media outlets, networks and
It represents the leading edge of Canadian information providers
brokerage community as well as the media, operating Canada's largest
fax-based information transmission service, able to relay to 1,000
We much enjoyed our visit to the bustling headquarters of this seven-year-old
company run by the husband-and-wife team of Patric and Tylaine Nicholls.
We wondered about the missing "k," too. The innovative
Patric has adopted a similar spelling to the name of his innovative
great grandfather. The Hon. Frederic Nicholls (1856-1921). Born
in England and educated in Germany. Frederic arrived in Toronto
in 1874 an eager and ambitious 18-year-old and an early convert
to electric energy.
He purchased the rights to Thomas Edison's patents in Canada and
in 1889" organized the Toronto Incandescent Electric Light
Company (TIELC, to compete with the existing Toronto Electric Light
Company (TELC). Eventually Frederic's firm became the Canadian General
Electric Company with him its first president. He was elected president
of the National Electric Light Association of America. Eventually
Frederic was named a Senator.
Frederic was a pioneer in one industry in his day. Patric and Ty
are leaders in electronic fax technology today.
ISDN merits being better known and will be. Its fitting sponsorship
of SSR will help.
For their part Patric and Tylaine are genuinely supportive of what
we're try-ing to do with SSR. They listened intently to our description
of the first edition of SSR and to our plans for expanding and improving
ISDN's public relations firm is BenchMark Communications of North
York, operated by the energetic Stan Didzbalis, in the 1970s a student
of your disobedient servant in the Ryerson journalism program. When
Stan learned about the pending launch of SSR, he recommended sponsorship
of it to Patric and Tylaine. Typically, they quickly grasped our
direction, saw the fit and ordered work to begin.
We want to make clear that ISDN's sponsorship dollars make sources
SELECT RESOURCES available to you, just as Canon Canada Inc. makes
possible Embassy Row. And just as the sponsors of Parliamentary
Names & Numbers are instrumental in providing that popular feature.
ISDN, by the way, has recently attracted substantial investments
from Innovation Ontario Corporation and the Horatio Enterprise Fund
Limited. "These investors are confident that ISDN has a winning
combination of technology and services to continue to grow and increase
market share," said Bill Moore, ISDN's chairman (and former
president of IBM Canada Ltd.).
And grow it has. ISDN has gone from three per cent to 20 per cent
share of its market in three years. It has hired ten new people
this year and opened new offices in Montreal and Calgary. ISDN has
also developed a new generation of fax technology to better serve
Still pondering how it's possible to fax to 1,000 locations simultaneously?
We were curious, too. It's accomplished by high-speed, high-volume
facsimile servers containing multiple banks of multi-line fax boards.
When the servers are activated they execute multiple dials to remote
receivers, then transmit to each simultaneously. That's the root.
Branches include database management software products enabling
customers to manage complex combina-tions of mailing lists. A little
past our WIN-fax Lite.
Published in Sources, Summer 1993
Sources, 489 College
Street, Suite 201, Toronto, ON M6G 1L9.
Phone: (416) 964-7799 FAX: (416) 964-8763
Include yourself in Sources
Mailing Lists and
Media Names & Numbers
Names & Numbers