Heading for O. O. McIntyre
's columns, collected in his 1935 bestseller, The Big Town
Pronounced with the 'n', a columnist is a journalist who writes for publication in a series, creating copy that can sometimes be strongly opinionated. Columns appear in newspapers, magazines and other publications, including blogs on the Internet.
Readers often open a publication with an expectation of reading a new essay by a specific writer who offers a personal point of view. In some instances, a column has been written by a composite or a team, appearing under a pseudonym, or in effect, a brand name.
Some columnists appear on a daily basis and later reprint the same material in book collections. Notable contemporary columnists include David Aaronovitch, David Brooks, Nick Cohen, Gail Collins, Ann Coulter, Ardeshir Cowasjee, E. J. Dionne, Maureen Dowd, Gwynne Dyer, Thomas Friedman, Ellen Goodman, Bob Herbert, David Ignatius, Molly Ivins, Charles Krauthammer, Nicholas D. Kristof, Paul Krugman, Johann Hari, Christopher Hitchens, Al Lewis, Clarence Page, Chandrakant Lahariya, Rick Reilly, Frank Rich and Mike Royko.
In defining a column, Dictionary.com provides a breakdown of a few popular subjects covered by columnists:
- A regular feature or series of articles in a newspaper, magazine, or the like, usually having a readily identifiable heading and the byline of the writer or editor, that reports or comments upon a particular field of interest, as politics, theater or etiquette, or which may contain letters from readers, answers to readers' queries, etc.
 Radio and television
Newspaper columnists of the 1930s and 1940s, such as Franklin Pierce Adams (aka FPA), Nick Kenny, Jimmie Fidler, Louella Parsons, Drew Pearson, Ed Sullivan and Walter Winchell, achieved a celebrity status and used their syndicated columns as a springboard to move into radio and television. In some cases, such as Winchell and Parsons, their radio programs were quite similar in format to their newspaper columns. Rona Barrett began as a Hollywood gossip columnist in 1957, duplicating her print tactics on television by the mid-1960s. One of the more famous syndicated columnists of the 1920s and 1930s, O. O. McIntyre, declined offers to do a radio series because he felt it would interfere and diminish the quality of writing in his column, "New York Day by Day."
However, FPA and McIntyre both collected their columns into a series of books, as did other columnists. McIntyre's book, The Big Town: New York Day by Day (1935) was a bestseller. FPA's The Melancholy Lute (1936) collected selections from three decades of his columns. H. Allen Smith's first humor book, Low Man on a Totem Pole (1941) and his two following books were so popular during World War II that they kept Smith on the New York Herald Tribune's Best Seller List for 100 weeks and prompted a collection of all three in 3 Smiths in the Wind (1946). While Smith's column, The Totem Pole, was syndicated by United Features, he told Time:
- Just between you and me, it's tough. A typewriter can be a pretty formidable contraption when you sit down in front of it and say: "All right, now I'm going to be funny."
The Miami Herald promoted humor columnist Dave Barry with this description: "Dave Barry has been at The Miami Herald since 1983. A Pulitzer Prize winner for commentary, he writes about issues ranging from the international economy to exploding toilets." Barry has collected his columns into a series of successful books. He stopped writing his nationally syndicated weekly column in 2005, and The Miami Herald now offers on its website a lengthy selection of past columns by Barry.
In 1950, Editor & Publisher looked back at the newspaper columnists of the 1920s:
- "Feature service of various sorts is new," Hallam Walker Davis wrote in a book, The Column, which was published in 1926. "It has had the advantage of high-powered promotion. It is still riding on the crest of the first big wave its own splash sent out." But Mr. Davis did think that in a decade or two the newspapers might be promoting their columns along with their comic strips. The World had started the ball rolling with billboard advertising of Heywood Broun's "It Seems to Me." The McNaught Syndicate was sitting pretty with O. O. McIntyre, Will Rogers and Irvin S. Cobb on its list. The New York Herald Tribune offered Don Marquis and Franklin P. Adams rhymed satirically in "The Conning Tower" for the New York World Syndicate. "A Line o' Type Or Two," Bert Leston Taylor's verse column in the Chicago Tribune, was now being done by Richard Henry Little. Other offerings: humorous sketches by Damon Runyon; O. Henry stories; editorials by Arthur Brisbane; Ring Lardner letter; "Rippling Rhymes," by Walt Mason; literary articles by H. L. Mencken.
In at least one situation, a column expanded to become an entire successful magazine. When Cyrus Curtis founded the Tribune and Farmer in 1879, it was a four-page weekly with an annual subscription rate of 50 cents. He introduced a women's column by his wife, Louise Knapp Curtis, and it proved so popular that in 1883, he decided to publish it as a separate monthly supplement, Ladies Journal and Practical Housekeeper, edited by Louise Curtis. With 25,000 subscribers by the end of its first year, it was such a success that Curtis sold Tribune and Farmer to put his energy into the new publication, which became the Ladies' Home Journal.
 Types of columnists
 See also
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