Find Experts & Sources
Sources Home


Title Index Author Index Subject Index
    Home     News Releases Calendar     Contact        

Sources Bookshelf

Guerrilla P.R. Wired
Waging a Successful Publicity Campaign Online, Offline, and Everywhere in Between

Levine, Michael
Publisher:  Hodder Headline Plc, London, United Kingdom
Year Published:  2007   First Published:  2003
Pages:  207pp   Price:  $25.95   ISBN:  0-07-141956-X

Please see our media profile in Sources:
  Sources Select Resources

Levine heads a monster PR firm in Hollywood (Levine Communications Office). In 1993, he published Guerilla PR for the pre-Internet world. This revision, with a new title, is practical, with street wisdom, and written in a gung-ho style, directed at small companies who cannot afford a PR firm and do all their own marketing. It is almost solely devoted to the Internet, with tips and advice on promoting oneself, what to put on a home page, how to create one's own marketing campaign, how to get people to look at one's website and keep them there, how to use a website to get coverage in publications or TV. It is all low cost: all one needs is one's own time. And it is all in the "buzz". Chapters are devoted to email, bulletin boards, chat rooms, contests, damage control, spin doctors, ezines, follow-ups, gatekeepers, graphics, information overload, working with journalists, website planning. The book appears to be extremely useful for small associations as well.

Some interesting facts: he gives the example of the movie, Blair Witch Project, which had an Internet site that garnered millions of hits before the movie was even distributed.

What I don't like about this resource: not really "guerilla" as in underground, lefties, alternative press. Just for low-rent companies.

What I do like about this resource: the appendices have lists of US media outlets, with addresses, phone numbers, websites, but no personal names. CP manages to get included here.

Quality-to-Price Ratio: 90.

[Review by Dean Tudor]

Subject Headings

© Sources 2023. The information provided is copyright and may not be reproduced in any form or by any means (whether electronic, mechanical or photographic), or stored in an electronic retrieval system, without written permission of the publisher.