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Guide to Media Relations

Schenkler, Irv; Herrling, Tony
Publisher:  Pearson Prentice Hall
Year Published:  2004  
Pages:  124pp   ISBN:  0-13-140567-5

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Exactly what a busy communications practitioner needs - a quick, concise reference book, not too long and not too simplistic, just a practical, reader-friendly guide to media relations. Written for both novice and seasoned professional, this book summarizes key concepts while offering clear, straightforward tools for maximizing media coverage. The five main topics covered are; setting media strategy, developing proactive media relations, responding to media calls, dealing with financial media relations (specifically, how to issue financial news) and handling the media in a crisis.

[Review by Lynn Fenske]

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