Public Relations Kit for Dummies
Yaverbaum, Eric; Bly, Bob
Publisher: Hungry Minds Inc.
Year Published: 2001
Pages: 346pp ISBN: 0-7645-5277-5
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Bold descriptive headings, concise copy, and pertinent graphics that highlight "tips", what to "remember" and the occasional "zinger" all add to this book's readability and value as a reference for both beginners and experienced pros. Don't pass this one by just because you've been in the business a while - it's a fun read and a powerful reminder of how great campaigns get implemented and evaluated.